3 Great Tips for Creating Brand Videos Strategically
When you end up needing to create a video that's not just good, but great, it's not just about fancy or solid equipment; it's also about the video production being executed in a manner that's no less than flawless. A fantastic video, for example, can be rendered practically useless when the audio is poor. On the other hand, a brand video that isn't effective in delivering the message it sets out to share is basically a failure, no matter the audio quality.
What are some great tips for creating a brand video strategically?
Marketing video production in Amsterdam and elsewhere rely a lot on preparation to achieve greatness. Some great tips for creating a brand video strategically include the following:
Make sure there is ample preparation
As previously mentioned, the key to a video presentation going great is being prepared. To begin with, a lot of time will be saved not just during the recording, but also the processes involved in post-production. At this level, any possible issues with technical matters need to be sorted. Make sure your camera is of good quality and that it's working well.
Use the camera: get behind it, let it roll even for just a few seconds or up to a minute, then check the resulting video quality. Speak or have some type of noise during the test shot to ensure the mic's working alright. Ensure the recording settings are adjusted properly, so that good videos are captured. Check that the storage of the camera's memory is enough for what you need it to do.
Do your research and have your content planned well
It's crucial that you've already determined exactly what it is you want to say through the video. Establish who the precise target audience is as well. Have both of these things set prior to any recording being done. Who is it that you'd like your message to reach, ideally?
When that's done, you can start to plan your content. It needs to be able to resound with your target audience well. Use these points as a guideline:
Handle any possible criticism or challenge your audience may have.
Have a reason/s why your audience should care about your message
Provide the information your audience needs to receive
Think of the action you'd like your audience to take at the video's end
Have the production space readied correctly
There are several types of videos that can be made for brands. No matter what you're aiming to do, your production space needs to be conducive and suitable. The environment needs to be quiet and lit adequately. If there's a whiteboard involved, ensure that’s also well-lit. See to it that you do a test shoot and preview it to ensure whatever is written will be seen.
Conclusion
Video production is incredibly important, no matter what industry your brand is in. Strategic ways to create brand videos are crucial. Some great tips include making sure there's ample preparation, planning your content well through proper research and prepping your production space.
Looking for a video production agency in Amsterdam? Reach out to BFF Visuals today! We are an Amsterdam-based video marketing and photo and video production company.
