5 Statistics That Show Why Video Marketing Is Here to Stay in 2021
Considering how a lot of the marketing that happens today is done online, it is to no surprise that marketers are utilizing videos as a way to garner the attention of people. Videos are easy to use in a marketing scene since they are engaging, more often than not.
Setting up videos is great to use on social media platforms since people pay more attention to videos compared to boring images. You shouldn’t be intimidated if you plan on using video marketing in Amsterdam this 2021, below are some of the many ways that video production can benefit you:
It Increases Your Content Conversion Rates
Using videos as a content medium is the best way for you to gain revenue via conversion rates. There is a study that using videos instead of other mediums will increase your conversions by up to 80%, which is great thanks to the nature of how videos are more convincing compared to texts and images. What makes videos effective at persuasion is that they can be used to show people how effective the products are.
It Builds a Trustworthy Reputation
Aside from gaining leads for revenue in conversion rates, videos are also great at persuading customers to purchase the products and services that you are advertising. This form of media also helps you connect with your audience since it helps you build trust. If you create content that is informative as well as engaging, then it should be quite a bit easier to gain extra leads. Having trust between your products and your audience will be a great part that factors into their decision making.
It Improves Your SEO
Search engine results are more favourable to videos when displaying search results. You might not notice it, but if you pay attention, you’ll find out that there are videos of the result whenever you look for something on the internet.
Let us say for example that you search about marketing media on a search engine. The results will often display websites that lead to article guides as well as video links at the top of the page that have content regarding your search. The reason for this is that people may find it a lot easier to watch a person explain content rather than reading up on the content themselves.
It Increases Your Sharing Rate on Social Media Platforms
Considering that social media has become quite the medium for marketing, it’s no surprise that posting videos on various sites has been the main method for marketing by countless companies. Not only are they easily spread out, but videos on social media can also be boosted in two ways, and it’s either through paying the website or by going viral thanks to the millions of shares by real people.
Making Use of Video Marketing in 2021
It should be considerably easier for you now to understand how video marketing can only become bigger as technology advances. People have always been keen on the latest products and gadgets that money could buy. Things are always changing, you should also make sure that you change too so that you can keep up.
BFF Visuals is a photo and video production agency based in Amsterdam. We also offer video marketing services and specialize in a wide variety of events. If you need any memorable moments captured on camera, head over to our website and get a quote today!
