The Characteristics of an Effective Corporate Video

Nowadays, a corporate video often holds three qualities. It should be engaging, passionate, and credible. After all, a corporate video is used for a number of marketing purposes. Read on to discover more about creating an effective corporate video and its required characteristics.

The inside of a Corporate Video

You may be wondering what’s inside a corporate video. The following are included:

The Ideal Video Length

The length of a corporate marketing video is ideally under three minutes. A reasonable starting point is 1-3 minutes.

Viewers are more likely to watch a video as it nears completion. Remember, the common online visitor has a poor attention span. Thus, you must keep them engaged through a short yet concise video.

The Call to Action (CTA)

The CTA in a video leads viewers to a specific location, such as the company's website. Because this encourages viewers to participate in a certain activity, a CTA converts leads.

Include a CTA even if you're sharing your video on social media. If you only put it in the caption, your audience might miss it. At the end of the video, the CTA will be more effective.

A Subtle Sales Pitch 

Until a promotional film is created, keep sales messaging subtle. The viewer's focus on your video will improve with fewer interruptions.

People like to watch videos but dislike sales pitches. The absence of sales pitches boosts customer trust and brand awareness.

The Clear Message

A strong and clear message doesn’t have to be grand or explosive. A crucial, simple message is powerful. This way, you can focus on one essential: clarity.

Show your audience how much your organization regards its employees. Make this your video's theme. Put your signature on everything. Our priority is people. It's self-evident.

Shareability

An effective corporate video in this day and age is all about its shareability and relevance across demographics.

Your video must appeal to more than just you or a small number of people. This necessitates putting aside bias and imagining your audience's point of view. Any work contains recurring motifs that can be shared. We'll talk about production value, engaging aesthetics, and emotional appeal in a moment.

Professionalism

Your business film must be professional, whether comical, serious or somewhere in between. You want your company to be taken seriously.

Through your video, you must emphasize professionalism through excellent customer service, smooth operations, and fair staff treatment. This also means you must avoid using derogatory language, producing sloppy work, and publishing anything with mistakes.

Professional conduct boosts credibility. It increases the likelihood that possible investors, consumers, and others will contact you.

Emotional Appeal

Your primary focus should be on the audience's emotions. Remember, people make purchasing decisions based on their emotions; therefore, we appeal to them. Thus, make your audience happy, delighted, or amused.

Your audience's emotional response will increase the number of shares and conversions.

Production Quality

Production quality reflects professionalism. It demonstrates that you have worked hard to create material that represents the company's philosophy.

Combined Audiovisual Media

The power of audio and visual media is undeniable. Combine visuals with sounds and vice versa to create a "WOW" moment.

Play the relevant voiceover at each step when describing how to utilize a product. Your intended audience will be bewildered.

A Highlight of Customer Advantages 

All company videos should emphasize the customer’s advantages once they avail of your service or product.

You can do this by identifying your ideal client group's "pain points". Explain how you can help them and why your organization is the best option.

Conclusion

Once you figure out the formula, producing an effective corporate video could be simple. More than its effectiveness, a corporate video can provide you with a good value for your money and maybe even more. With the right concept and editing process, on top of your video footage, you could do wonders with your firm's marketing strategies.  

If you’re in need of commercial video production services, BFF Visuals is a professional video marketing and photography company situated in Amsterdam. We provide video and photography services for events, products, commercials, and corporate clients. Work with us today!