Corporate Video Production: A Winning Rebranding Strategy?
Professionals and professional associations could be compared to brands in terms of personality.
Everything a firm does, from how it appears on the exterior to how it does business, impacts its brand, and that branding impacts revenue.
Branding has been shown to encourage customer loyalty, trust, and repeat business. Video-making can be useful for companies ready to market, alter, or rebuild their brands.
These distinct rebranding processes and the potential advantages of using a video production service in each are examined.
Reestablish The High Points With Video
It makes sense to assume that when a company talks about "rebranding," they are getting rid of or changing anything.
These brand-repositioning campaigns emphasise boosting a company's reputation and demonstrating how the old and new coexist.
The requirement to advertise recently added products or services frequently justifies the use of this sort of marketing. Branding has been shown to promote consumer purchase intent by boosting brand recognition. High-calibre films herald a company's debut in a new market.
As a brand grows, it may use "now and then" or "this and that" video marketing. Videos can depict the brand's evolution using picture-in-picture formats, crossfades, and side-by-side perspectives.
If you need help creating your videos, you can hire a video production agency in Amsterdam.
Rebranding Enables You To Look To The Future
The most effective rebranding strategies are applied purely out of necessity.
Some companies have problems or make mistakes that harm their reputation with customers.
A corporation entirely reinvents who it is and what it wants to be known for using this strategy. By making such a substantial adjustment in a visceral medium like video, the company tells its consumer base, "We listened to you.
Customers love brands that cater to their requirements. Thus, stating that the brand is changing due to client feedback immediately creates rapport and highlights the brand's new objectives.
Making the best first impression possible in the crucial branding launch video
This introduction video has to incorporate the following recommendations:
Make It Inspiring
Since you only get one chance to build a strong first impression, the presentation of your new brand must be inspiring, engaging, and brimming with contagious energy.
The music you select, the speed at which the graphic cuts are produced, and your narration are all crucial tools for inspiring your viewers.
Point Out The Changes
Justify the new brand. The film must lead viewers from your brand's current state to the one you want it to be in the future. It is crucial to emphasise the new qualities and advantages of the new brand. It's essential to recall and distinguish between things.
Customers loathe rebranding but will tolerate it if you update your name and promise. All they will need to know is how it will benefit them individually.
Be Succinct and To The Point
Because they have such short attention spans, people frequently watch professionally produced movies and advertisements that cleanly and quickly deliver a point.
Try to be as brief and direct as possible when expressing your ideas. For niche audiences who want more details, longer-form videos can always be created.
Add Extra Nuance to the New Name
Why is this a newly created name? How recently was it? What do I make of it? What sort of sound does it produce? This is significant since usually shortened or altered phrases can be seen in new brand names (think: Takl, Lyft, and Quip).
Provide A Visual Breakdown of the Difference
The use of diagrams and other visual aids facilitates intellectual communication. This is significant, particularly in a brief film. They can also help to simplify challenging transitions.
Showcase the Rebrand's Limitless Potential
Your new brand should have a futuristic design and an excellent user experience. The video should demonstrate its potential. Include examples of how the new brand will be represented in the future through writing, packaging, websites, signs, uniforms, and other media.
Conclusion
Video production can be a powerful tool to support a rebranding strategy. Businesses can communicate their new message to a wide audience by creating engaging and visually appealing content. Additionally, video can help build trust and credibility with potential customers. When used effectively with a video production agency, it can be a powerful tool to support a successful rebranding campaign.
BFF Visuals is a company with its headquarters in Amsterdam that creates photos and movies. We offer a one-stop shop concentrating on an event, product, commercial, and corporate video production and photography. Book a FREE consultation for a video production service today!
