3 Steps to Creating an Effective Customer Testimonial Video
Being a successful business owner means doing more than offering high-quality products or services. You must also establish trust with potential customers by building brand awareness and marketing content. And your current customers can help you spread the word about their positive experiences with the company.
By video marketing your existing customers' testimonials, you can help increase your sales by 62% with each customer on their first and following visits.
This article will tackle why your business needs customer testimonial videos and three steps to creating high-performing media.
Why Do You Need Customer Testimonial Videos?
Written reviews are easier to create and publish. On the other hand, videos take more of your priceless time and effort because they provide more in-depth insights. However, investing in this option is worth it because brands and consumers alike quickly lean towards a video-first world.
What Are the Challenges?
Unlike written reviews, you must pay great attention to detail when creating a compelling customer testimonial video. Everything must be of the highest quality, from the script, motion design, sound, lighting, and post-production, to ensure a polished finished product.
Working with a reputable video production agency will also help you ensure that you meet the desired outcomes.
3 Steps to Creating a Customer Testimonial Video
Like creating other high-quality videos, your intentions when creating a customer testimonial video are to establish trust with your viewers and convince them to purchase your product. After we discuss the importance and the challenges, our video marketing department put together three crucial steps to create a successful customer testimonial video.
1. Create a Concise but Powerful Script
A successful video begins with a well-constructed script. The introduction, middle, and conclusion must have a structure and flow.
The introduction is where your current customer speaks about their challenges and why they rely on your product or service. Next, the middle part is where they'll state why they picked your brand instead of your competitors. Lastly, the conclusion lets customers summarise how your brand met their needs. The end also lets them say if they're satisfied with your product.
2. Send Your Customers the Questions in Advance
It's also worth remembering that only a few customers may be professional actors. For this reason, it's best to give them ample time to prepare. You can help them articulate effective responses by sending them a list of questions.
You can ask them about their frustrations and how your company benefited them. You can also ask them why they sought your company and what results they got. Moreover, ask them to state what they love about your product.
You can discuss your video shooting plans with them in person or via video conference call. It's also crucial to tell them what to wear, where to look, and how to speak on camera.
3. Ensure High-Quality Sound and Images
The video quality can make or break your customer testimonial video's success. And for this reason, you want to get all the details right.
You can create a successful video by ensuring the visuals are clear and the sound is audible. We also recommend investing in affordable yet quality microphones to minimise the background noises during the recording sessions.
What Makes a Good Customer Testimonial Video?
An excellent video should highlight specific results and measurable data. It should always talk about the particular benefits, not state a vague answer or the features. It should also look and feel authentic to create a strong story for the viewers.
Conclusion
Video marketing your current customers' testimonials are one of the best ways to establish trust with potential buyers. Following these steps and reaching out to a reputable video production agency can help ensure you get the desired results.
If you need a video production agency in Amsterdam, we can help. BFF Visuals specialises in corporate video production to help businesses market their brand more effectively. Reach out to book a free consultation!
