Should You Hire a Professional Video Company Yourself
Video is the future of advertisement. There is no doubt about it. Every business should invest in video marketing, no matter its size or mission statement. It doesn’t matter if you run a business that sells pizza or your retail store. Video should be a part of your marketing plan.
Of course, making a video isn't exactly a three-step project. It takes a lot of planning, skills, and so much more. With all that said, should you hire a professional production company or do it yourself? Let's take a closer look. Here's what you need to know:
What Does a Video Production Project Entail?
Before we proceed, you must know what professional video production involves. Here's an example:
Pre-production—You and the production company get together and decide on the project's specifics. This will go into the video, who will be in it, what you want the video to be about, and much more.
Production—This is the actual filming of the video. You can either have the project filmed at your business' location, or the production company can take the crew to a separate location.
Post-production—This is the editing of the video. Think of it as the work put into making the video look good, visually and audibly. This is also when you can tell the company what it is about the video that you like and what you don't like.
What Does a Professional Video Production Company Do?
Professional video production companies are a lot like any other business. They are there to make money, and they know how to do it quickly and effectively. Many of them have learned the ropes from other video professionals before them. They have the skills and know-how to make your video look good, which is the most crucial part of the job.
That is really what puts a professional video production company far ahead of the DIY crew. They know what to do and how to do it. They have the best tools and can deliver a video in a very tight time frame. They also have a lot of control over the process and can ensure that the video is up to the standards they demand.
Things to Consider: Video Production Company vs DIY
Equipment
Video production companies are a lot more equipped to make a video than you might think. They have the tools and know-how to use those tools. Tools and gear such as a sophisticated camera, lighting, a green screen and many more. This is all needed to produce a final product that will look like a professional spent months on it.
Expertise
You might be thinking that a video production company can simply film at your location and walk away. That would be a mistake, however. It takes a good amount of time to produce a video. It takes a lot of planning.
Also, professional video production companies know what makes a video visually appealing and how to edit it the right way. They also know how to tell a story with a video. They have experience in all of these things.
Conclusion
Can you produce your video for marketing? Yes. Should you? That depends. Creating a unique and good quality output is not easy, and without experience and know-how, you might end up wasting time and money only to knock on a professional's door.
It's essential to consider your confidence in your skills. But, if you want something good, effective, and creative, you're better off hiring a video company than toughing it out on your own.
If you are looking for a creative video production agency, you’re in the right place. BFF Visuals is an Amsterdam-based video marketing and photo and video production company. We specialise in event, product, commercial, and corporate video production and photography, providing a real one-stop-shop solution. Book a free consultation online to get started today!