7 Trending Ideas Businesses Must Try For Their Video Content
The world of commerce is continually evolving, and businesses must keep up with the current trends to stay ahead of the competition. One of the most comfortable forms of marketing today is video content. Businesses that want to stay relevant and engage their target audience need to incorporate video content into their marketing strategy.
In this article, we will explore the trending ideas that businesses must try for their marketing video production.
1. Live Streaming
Live streaming is a useful tool that allows companies to connect with their audience in real-time. It is an effective way of building trust and engaging with customers, as it gives them a behind-the-scenes look at the business. With a video production service, live streaming can be employed for product launches, Q&A sessions, and even events. Platforms like Facebook, Instagram, and YouTube offer live streaming options that businesses can use to their advantage.
2. 360-Degree Videos
360-degree videos offer an immersive experience for the viewer. They allow the audience to explore the environment, product, or service being showcased. Businesses can use 360-degree videos to showcase their products, give virtual tours of their facilities, or even create interactive experiences for their customers. 360-degree videos are a unique way of standing out from the competition and offering something different to the audience.
3. Micro-Content
Micro-content refers to short videos that are typically under a minute in length. These videos are designed to capture the audience's attention quickly and deliver a message in a concise manner. Micro-content is ideal for social media platforms like Instagram, TikTok, and Snapchat, where attention spans are shorter. Businesses can use micro-content to promote products, showcase customer testimonials, or share industry insights.
4. Animated Videos
Animated videos are a fun and engaging means of delivering a message. This kind of video marketing is particularly effective for explaining complex concepts or processes. Animated videos can showcase products, demonstrate how-to guides, or create brand awareness. Businesses can use animated videos to stand out from the competition and add a touch of creativity to their marketing strategy.
5. Webinars
Webinars are a powerful tool for businesses to educate their audience on a particular topic. They offer a more in-depth and interactive experience for the viewer, allowing them to ask questions and engage with the presenter. Webinars can be used to educate customers on new products or services, share industry insights, or even train employees.
6. User-Generated Content
Customers or fans of the brand create user-generated content (UGC). It effectively builds trust and engages with the audience, showing that the business values its customers' opinions. UGC can showcase customer testimonials, product reviews, or even user-generated videos. Companies can encourage customers to create UGC by running contests, offering incentives, or simply asking for feedback.
7. Influencer Collaborations
Influencer marketing is a popular trend in the world of marketing. It involves collaborating with influencers or individuals with a large following on social media. Influencer collaborations can be used to promote products, create brand awareness, or even drive sales. Businesses can work with influencers to create sponsored content, product reviews, or even host giveaways.
Conclusion
Video content is a powerful tool businesses must incorporate into their marketing strategy. These trending ideas offer unique and creative ways of engaging with the audience and staying ahead of the competition. Whether live streaming, 360-degree videos, micro-content, animated videos, webinars, user-generated content, or influencer collaborations, businesses must experiment with different formats to find what works best. By keeping up with the freshest trends in video content, businesses can create engaging, informative, and impactful content that resonates with their audience.
BFF Visuals is a reliable and professional video production agency in Amsterdam, Netherlands. Our company specialises in event, product, commercial, and corporate video production and photography, providing a one-stop-shop solution to its clients. If you're seeking a trusted and experienced partner for your next video or photography project, contact us today!
