Best Video Practices to Capture Audience on Social Media

Nowadays, brands turn to social media as their channel to promote their products and services because of the massive exposure it provides. Social media networks also provide brands with analytics that help them see how consumers react to their content, messages, and product offerings.

However, when you post content on social media, many people may see it, but only a tiny percentage will care about it. And those who do care about it may not even share it or like it. In this case, you must capture your audience's attention with compelling and exciting content and messaging.

Video marketing is one of the best ways to help you accomplish this goal. While video marketing content is in high demand on social media, it’s still not very common. Here are some suggestions on what to do and what not to do to better use this content type.

Cover Images

The cover image's principal aim is to capture your audience's attention and get them to click on the link to see what you have to say.

Use photos that are fascinating, engaging, and artistic to be creative. You may also use a screenshot of your product or service instead of a stock picture. That way, you won't have to search for a royalty-free one and can simply utilise one that already exists.

Text Animations

Your brand must immediately convey what they should expect when they hit the play button. If you opt for text animations, ensure that the amount of text and graphics is restricted so it won’t distract the user from the video. Wordplay is another technique you can incorporate, so your audience will want to watch to decipher the message.

Clear and Compelling Titles

It is no shock that the title of a video is the most critical element that can increase the chance of being shared. So, how should you write it?

Your video title must be short, clear, and compelling to grab your audience's attention. Do not give away the entire thing in the title. But do make sure to highlight how the video will solve one or more issues for the viewer.

Calls to Action (CTAs)

The best way to capture the attention of audience members who aren't interested in your brand or the product is to place a CTA that says something like: "Click here to watch the video." This way, you will direct the audience to where you want them to be, which is your website.

Factual Statistics

Inserting survey data or a piece of relevant statistical information into your video is a great way to help your audience know that you care about what you are saying and that you are knowledgeable about the content. It will also help you build trust and credibility, thus improving how the audience perceives your brand.

Take Video Marketing to the Next Level

Video marketing can help your business reach its full potential. It is one of the most effective ways to build your brand and engage your audience, even if you are in a relatively new and small industry.

If you’re looking for video marketing in Amsterdam, BFF Visuals is a company you can trust. As a one-stop-shop video and photography company, we specialise in event, product, commercial, and corporate video production. Contact us today!