4 Video Production Tips To Create High-Quality Marketing Videos
More than ever before, video has become more important in terms of marketing. While many people still love to read content as part of their daily info consumption, more and more people prefer video, and as a business, you need to capitalise on this! Video will ensure that you attract as many people as possible, giving you the most opportunities to convert them.
That being said, having a video for the sake of having it isn't enough. You need to know how to make high-quality videos to ensure you are making the most results out of it, and to help you create good videos, here are some video production tips you must follow:
1. Don't Ignore The Script
You might think that improvising on the spot will result in a better video, but while some of it is nice, the opposite is actually true if you improvise the entire thing. Every high-quality video has a script, and if you want your video to be successful, you need to create a high-quality script as well. In order to create a good script, you have to think about the message you want to convey as well as the tone.
If you find it troublesome to come up with a script, don't be afraid to hire a scriptwriter to help you out!
2. Set Up A Storyboard
Again, while there are some benefits to improvising, you shouldn't be winging the whole video. Remember, you need some form of guideline to make sure the video is cohesive and sensible, and from there, you can sprinkle in a tiny bit of improvisation.
That being said, a good way to ensure your video goes smoothly is by setting up a storyboard that you can use as a guide. This is more specifically for the cameras, as a storyboard can create the idea of the scenes you want to capture. This makes it easier for you to prepare the props, area to shoot at, costume changes, and more.
3. Know The Acoustics Of The Area You Are Shooting
If you are shooting your video in a location that isn't yours, you need to make sure that you know the acoustics of the area. If you are shooting in a public place, you need to be super careful about the noises you are making, as you don't want to disturb anyone. Why is all of this important? Noise and other unwanted sounds can turn your video from a quality one into a cheap-looking one!
With that in mind, the best way to make sure you have good acoustics is to be aware of the noises around you, and if there are any, reduce them or eliminate them. But of course, using quality equipment such as mics and the like can help you record only the sounds you want, and a step further is to shoot in a room where the acoustics are accounted for to ensure the best sound quality possible.
4. Maintain Great Lighting
Lighting can be a tricky thing to master, and oftentimes, people tend to focus too much on the lighting rather than the content of the video. While you need to watch out for the lighting, you also need to make sure that the lighting doesn't steal the show, as that is not the intention of the video.
With that in mind, it's very important to make sure that the lighting you are using is good lighting. What is good lighting? Good lighting is lighting that doesn't make you look weird or make the video look weird! You need to make sure that the lighting doesn't make the video look like it was recorded with a potato!
Conclusion
Now that you have read this article on video production tips, you should feel a lot more confident about making high-quality videos. Bear in mind that these tips are to help you create high-quality videos. Still, if you have a hard time creating videos, you can always hire a video production company to help make better videos that can help your business grow!
BFF Visuals is an Amsterdam-based photo and video production and video marketing agency that specialises in commercial, event, photography, and more. If you need commercial video production services, get in touch with us today!
