Videos are easily one of the most powerful ways to advance your business and connect with your customers. In fact, it’s arguably the most important medium these days; according to Wyzowl, 84 per cent of people have said that they were convinced to buy a product or service by watching a brand’s video. Nowadays, people watch an average of 18 hours of online video every week, which has been steadily increasing.

The usefulness of video cannot be underestimated, especially for small businesses with tight budgets. Many entrepreneurs believe that videos are costly to make; however, the more videos you create, the more money you’ll actually earn. Not only will it do wonders for your brand recognition and awareness, but it will also improve your search engine optimisation, capture leads, and convert prospects into paying customers.

Here are five videos that are sure to help your small business thrive:

1. The Product Video

A product description and a few well-lit photos often aren’t enough to persuade your target audience to purchase your product. Online shopping can be tricky since customers can’t inspect the product in person, so creating a product video is so important. It offers different angles of the item, allowing customers to review the product closely. It informs the potential buyer of all the specifications and features separating the product from those of your competitors, doubling as video marketing for your company. You can film these videos with curated backdrops, bringing more life and style to your product.

2. The Company Mission Statement Video

All companies must have a company mission statement video, which helps you tell your brand story. This video is the one your target audience will watch when browsing your website and social media profiles, helping them decide between purchasing from you or someone else. There’s no hard and fast rule involved in making this type of video, but it will always help work with a video production agency in Amsterdam, as these experts know the best way to present your brand.

3. The How-To Video

Most people nowadays prefer learning from how-to videos, according to a report from Small Biz Trends. This type of video is now the second most-watched on YouTube, trailing behind Entertainment with an average of 8,332 views per video. People often turn to videos for visual learning to do things like how to fix their malfunctioning device, clean their cars, or even how to paint. You can take advantage of the how-to video’s momentum by creating your own for your products or services, which will be great for engaging viewers hoping to learn more.

4. The Customer Testimonial Video

Online reviews are more important than ever, as they offer prospective customers a glimpse into the experience of working with a particular company. These testimonials are crucial for your target audience, as it helps them determine whether they should engage with your business or not. By letting your customers do all the talking, you’ll attract other potential buyers who want to enjoy a similar positive experience.

5. The Behind-the-Scenes Video

Customers are always curious about what goes on behind the scenes, especially if you’re manufacturing or producing products. Working with a video agency to create a behind-the-scenes video will not only put faces to your company and products, but it will offer customers a peek into your process, which is always interesting to observe. It also helps them feel more like a part of the community, helping them become more loyal to your brand.

Conclusion

Taking advantage of the power of video is a surefire way to get your brand noticed. Although other content creation forms are essential, nothing grabs your audience’s attention as effectively as video. By integrating these five videos into your marketing strategy, you’ll capture more leads and enjoy increased sales!

BFF Visuals is a video production agency in Amsterdam specialising in event, product, corporate, and commercial videography and photography. We help businesses create engaging content that resonates with their audiences, inspires action, and delivers results. Get in touch with us today to get started on your video series!

5 Videos That Will Help Your Small Business Succeed