Virality seems to be the goal for many content creators these days, and it’s no wonder why. It can generate some serious ROI, bring in plenty of traffic, and enhance your business’ reputation. However, there’s no one formula for creating viral video content. In a lot of cases, it’s just luck. From funny home videos to footage of cats, viral content can spring up from anywhere.

That doesn’t mean there’s no way you can increase your chances of going viral and get thousands or even millions of eyes to look at your brand. There are a few tips and tricks that you can leverage with the help of a video production agency to get closer to virality on one level or another. Here’s how to get your marketing video to go viral:

Take Advantage of What Already Works

Pay close attention to the common characteristics of the latest viral videos and takes copious notes on what works. Blindly creating a video in the hopes of it going viral rarely ever works, so check out other marketing content that became overnight sensations on social media. It also helps to study marketing videos that have become viral in the past couple of years.

Be Unique

After finding what works for other video marketing content, it’s time to put a unique spin on yours. It’s important not to follow others’ video content too closely, so try focusing on a unique selling point and an original way of telling it that suits your story best. Of all the marketing videos in the industry, yours should stand out to your audience.

Create Content That Resonates

Capturing the attention of your audience is more than just piquing their interest momentarily. Successful marketing video production involves steps to make sure your video resonates with your audience. Whether you spark joy, inspiration, sadness, or awe, viewers will respond more positively and remember you better if it connects with them on an emotional level.

Short and Simple is Best

The amount of content present on the internet today can be overwhelming. Consumers are being pulled in a million different directions, and their attention spans aren’t as long as a result. This means you only have a short window of time to capture their attention and make your message known. Keeping it short, simple, and straight to the point is one of the best ways that it can go viral. If you can, get to the point before you reach the 30-second mark to reduce the chances of viewers clicking out in favour of a shorter video from your competitor.

Put Your Video Everywhere

You’ve spent time, money, and plenty of effort on creating a high-quality and engaging marketing video. It would be a waste if you only posted it on Facebook and nowhere else. Viral content should be easy to find everywhere. Think Facebook, Twitter, Instagram, TikTok, your website, blog posts, and others. The more places you post your video on the internet, the greater the chances of it being seen by thousands of people.

It’s also important to build some kind of buzz or hype around the video before it comes out. Sneak peeks, premiere dates and launch campaigns generate excitement and encourage more people to anticipate and view your content when it’s posted. Ensure that your video is optimised for SEO to make it discoverable for your target audience online.

Conclusion

If you thought creating a viral video would’ve been impossible before, then it might be a relief to know that there are ways to help your content reach more views than ever before. Going viral isn’t just an easy trick. It still requires the right combination of relevant content, luck, and doing things right. By remembering these tips and focusing on creating something that strikes a chord with your audience, you’re more likely to succeed in becoming internet famous!

Are you in need of video production companies near you? At BFF Visuals, we specialise in commercial, corporate, and event video production and photography. Book a consultation with us today for your one-stop-shop solution to your video marketing needs!

How to Get Your Marketing Video to Go Viral - Our Guide