What You Need to Know Before You Create a Company Culture Video
Are you looking for new ways to capture the hearts of your clients? Do it with a company culture video!
Company culture videos are becoming a useful tool to reach out to one’s target audience and boost brand recognition. The video should make your target feel certain emotions, which means you will use this type of video to humanise your business!
To give you an idea of how to proceed, here are some things you need to know to make the perfect culture video:
Let People Know Who You Are
The main point of a company culture video is to showcase what you’re all about. Therefore, this isn’t the time to focus on sales and profits; instead, you need to get more personal by showing the people the behind the scenes footage and your principles as a brand as well.
There are three main concepts that define the core of your business:
Mission: This is the company’s reason, and knowing this will lead the direction for the business.
Vision: This is the impact your company aspired to make, and it makes your mission a reality.
Values: Think of these as tools that will allow you to bring the vision that you need. These are simple concepts that make up your company’s moral guideline.
As you create your company culture video, consider these elements and how they influence your brand!
Create the Script
When it comes to the script, outline the objectives and story progression. Then, plan how you can achieve them during production. Here are some things to consider:
Core values: Allow the core values that are relatable to guide you in creating your video, which will also help you in crafting the script.
Storytelling: Since one of your goals here is to get an emotional response, you need some form of anticipation. Set up a script in a way that will build up your story progressively. Let it develop and bring an excellent resolution that will leave your audience engaged.
Brevity: One of the things you should avoid is to let the script go on endlessly. That’s why setting realistic goals are crucial to succeeding.
Questions: If you decide to go with interviews, you need to have the right questions. Otherwise, the whole thing can become frustrating as the video won’t let people open up.
Stay Authentic
Since the main goal here is to humanise your company, you need to show that side! Therefore, showcase the blood and sweat of your business—which are your employees. They are the best people to reach out to your audience, which is why they deserve to be a part of your video.
When you use real people, you’ll be able to engage with your audience on a more personal level. Let everyone at work know about the video and ask around who wants to be involved.
By letting your employees shine, you will be able to come up with an excellent culture video.
Conclusion—Start Your Video Production Today
There are many directions you can take when it comes to creating a company culture video. However, these are some of the things you need to keep in mind to keep you on the right track! If you’re not sure how to proceed, then partner with a video production company near you to help you strategise your video.
Are you looking for Amsterdam production services to help you with your company culture video? BFF Visuals is an Amsterdam-based video marketing and photo & video production company. We specialise in Event, Product, Commercial, and Corporate Video Production and Photography, providing a real one-stop-shop solution for your needs! Book a consultation with us today!
