Common Live Stream Mistakes and How to Avoid Them
Live streams are new entertainment forms. In a world now dominantly inhabited by millennials and Gen Zs, the age of television and movie theatres are slowly transitioning to home entertainment, all fueled by the ever-growing reach of the internet. With platforms such as social media sites, streaming portals, and video hosting pages, you can very much see how live streams have taken the world by storm.
It is no wonder that businesses and brands have jumped on the bandwagon, utilising the power of live streams to promote their products and services online. There used to be a time when they would dominate your typical time slots with endless amounts of commercials and morning bran jingles. Nowadays, they now fill your notifications and pop-ups ads, featuring their latest offerings and endorsers.
If you’re a business wanting to gain more followers, it is likely that you know the ins and outs of live streaming by now. The process can be fairly simple, but you need to be assisted by a camera, a computer, and a breakneck internet speed.
Anything less could likely lead to mistakes that would be detrimental to your brand. Fret not, though, as we’ve listed down the most common examples of live streaming mishaps to avoid:
1. Failing to Test Out Your Equipment
Live streaming equipment usually consists of a high-quality camera, a computer, and a reliable internet connection. While the set may seem simple enough, take note that technology tends to have downsides.
They can very well occur during the most critical parts of your work, such as technical difficulties in audio. It is always better to check their condition and test them out at least a few hours before the live stream schedule.
2. Investing in Low-Quality Software
Do not just rely on the features of your chosen live streaming platform, as they tend to be limited and lack in the customisation department. To make your live stream more smooth and presentable, invest in an official live streaming software that can give you the edge, the features, and the fun tidbits that can help gain you the following you need.
3. Ignoring the Sound Quality of Your Stream
All of your efforts can amount to nothing if the target audiences end up not hearing you. Check if your mic is on or if your audio equipment is transmitting the right amount of sound towards the stream.
Adjust the sounds accordingly if they’re too soft or loud. Feel free to add sound effects as well through your mixing software to avoid dull moments, especially when you’re not talking.
4. Forgetting to Promote the Live Stream
You should not forget to inform your target audience about the schedule of your upcoming live stream. Even if your equipment is good to go, it will all amount to nothing if you have no audience. A simple post on your social media page and website would be more than enough to remind your audience that you have something in store for them.
Conclusion
It isn’t uncommon for live streams to experience snags along the way. The key is always to set enough time to prepare and test out your equipment beforehand. So long as you are willing to go the extra mile in promoting your live stream and investing in good software, you’ll reach success in no time.
If you are looking for a trusted video production company offering live streaming services in Amsterdam, look no further than BFF Visuals. We are a video marketing and photo and video production company specialising in events, products, and commercials, among others. Reach out to us today!
