How Does Video Content Affect Your Brand's Appeal Online?
Reinforcing brand marketing has been the priority of many businesses ever since consumers became more invested in digital spaces. Since the flood of online content has lead to lower consumer attention spans, the value of advertising is no longer in quantity but in quality. This shift in priority is one of the many reasons brand marketers are switching to video content marketing.
Using Video Content for Marketing Campaigns
Digital marketing is always evolving, thanks to changes in online platform algorithms and consumer behaviour. While informative content through blog posts used to be a typical content marketing strategy, it’s no longer the best way to appeal to a younger market. If you want to stay competitive in your branding efforts, you need to discover the benefits of utilising video production.
In this article, we’ll share three advantages of using video content for your marketing campaigns.
1. Diversifies Your Content Strategy
By simply scrolling through your social media feed, you can easily identify which posts come from brands and service providers. This is how interconnected people’s online profiles are, with every engagement connecting one user to another. Unfortunately, the seamlessness of this process can make everything on your feed appear dull and repetitive.
Modern consumers have a much higher standard for quality advertisements online. With numerous businesses competing for ad spaces, it can be tough to stand out. However, if you have video content, you can set yourself apart from others and diversify the strength of your online presence.
Besides producing short video ads on your social media profiles, you can engage with online audiences through live streaming. Using these varied methods of leveraging video to your advantage will give you better opportunities to convert online users.
2. Builds a Strong Impression on Your Brand’s Identity
Video content is an excellent way to show a dynamic image of your brand. Instead of depending on articles or static illustrations, videos provide a more immersive experience through audio-visual imagery. You can use behind-the-scenes footage to give a sneak peek at product releases and upcoming events. Additionally, you can create short but informative ads that immediately grab your audience’s attention.
3. Humanises Your Brand
Another way to elicit a strong emotional response from your target audience is to highlight your team members. It’s not uncommon for some brands to feel like corporate identity. This is because their product or service is their main selling point.
While it’s important to highlight what you’re selling, you shouldn’t underestimate the impact of showcasing your relatability. Instead of making your brand appear bigger than life, it’s better to capture the authenticity of your business.
You can do this by showcasing your own team during video ads. Although it’s not as impactful as working with a celebrity or brand ambassador, you reinforce your company’s image by humanising your brand. This approach appeals to consumers’ willingness to support humane and respectable employers. Besides appealing to potential customers, you’ll look more valuable from a job applicant’s perspective.
Conclusion
There are numerous ways to utilise video content to your advantage. However, simply knowing the benefits of using video content is different from applying it to your marketing campaign. Thankfully, you don’t need to create a separate department to account for video content production. Instead, you can work with a dedicated video production company to outsource your marketing collaterals.
If you want to work with a professional video production agency in Amsterdam, we're the right company to call. At BFF Visuals, we provide stellar solutions for your marketing needs in Amsterdam and nationwide. Contact our marketing experts today!
