The 5 Major Commercial Video Production Processes Explained
Today, recording videos is simpler than ever owing to the high-quality video cameras integrated into most mobile phones, the availability of fantastic microphones that plug right into those phones, and the availability of simple-to-use lighting that you can buy online and have delivered right to your home. However, creating a great film still needs preparation, planning, and a grasp of the video production process from start to finish.
The Video Production Process Explained
A full corporate video production service at a reputable video production agency takes you from concept to completion in the following five phases:
1. Strategic Development
At the strategic development stage, you will work with the video production agency to develop your idea and concept. The agency will help you to understand your target audience and what you want to achieve with your video. This stage also includes creating a treatment – a document that outlines the video idea, target audience, key messages, and call to action.
2. Pre-Production
Pre-production is the stage where the video production agency will help you to plan and prepare for your video shoot. This includes creating a storyboard, which is a sequence of images that outlines the key scenes in your video. The agency will also help you to choose the right locations and cast for your video.
3. Production
Production is the stage where the video is actually filmed. The video production agency will provide you with a camera crew and all the necessary equipment to film your video.
4. Post-Production
After your video has been filmed, it will need to be edited and post-produced. The video production agency will help you to choose the right music and sound effects for your video. They will also add any graphics or animation that is required.
5. Distribution
Once your video is complete, the video production agency will help you to distribute it to your target audience. They will upload your video to YouTube and other video-sharing websites. They can also help you to promote your video through social media and email marketing.
How to Choose the Best Video Production Company
Now that we understand what video production is, let’s delve a little deeper into the topic of choosing the right video production company.
The right company will have a strong portfolio of video production projects to show their clients. This will give you an idea of the quality of work they are capable of.
Another important criterion to consider is the number of years the company has been in business. The more years they have been around, the more experience they have. This means that they will be able to handle any type of project you throw at them.
The next important criterion is the size of the company. A big company will have a lot of employees, which means they will be able to handle a lot of projects. They will also have the necessary equipment to handle your project.
The last important criterion is the price of the project. A lot of video production companies will give you a quote for your project. Try and get the lowest quote possible. You don’t want to spend too much money on your project.
Conclusion
In conclusion, the steps of commercial video production are important to consider when planning and executing a video project. By understanding the key components of pre-production, production, and post-production, you can ensure that your video project runs smoothly and efficiently.
Create quality videos for your business with the help of BFF Visuals. We are a video production agency in Amsterdam that specialises in event, product, commercial and corporate video production. We also offer photography services, providing a real one-stop-shop solution for our clients. Get in touch with us today!
