5 Product Marketing Videos You Can Use to Promote Your Business
Videos are becoming increasingly popular for promoting a company's services or products. Because of their popularity, videos are used primarily to appeal to and connect with potential customers for the purpose of increasing your revenue.
The key to successful video marketing is knowing how to create a captivating to your audience and informative to explain how your business can solve problems.
Examples of Product Marketing Videos
Some of the benefits of creating a marketing video strategy for a B2B product include variations in video content. Here are some common types of commercial video content you can make to attract customers:
Company Videos
Customers will want to feel that they're dealing with a human. If you want to build trust with customers, use company videos to showcase your mission, values, and the employees behind the scene who make everything possible. That way, you can feel closer to your customers.
It is also a great marketing strategy to boost your company's brand awareness.
Customer Testimonials
Customer stories are powerful social proofs that are the future of product marketing videos. They can help potential customers understand your product's features. You can use popular platforms like VideoAsk or Zoom recordings to create testimonial videos.
Nowadays, consumers are becoming skeptical of online reviews, so creating a video with a personal touch is the future of product marketing.
Product Demo Videos
Videos are an excellent tool to demonstrate your product's value and explain its features. You can also showcase how you can solve your client's pain points by creating this type of video.
Dropbox's marketing video is an excellent example of how to market a product properly. It talks about how the product can be used as a professional and private tool, and it proactively mentions that people can share files with others, even if they don't sign up for a Dropbox account.
New Feature Announcements
When your product evolves to give much more value to clients, you need to notify them. You can use marketing assets to highlight your changes and how the changes enhance your product.
You can improve your returns on investment for product marketing videos by using a script template for each new feature. This ensures that each marketing video represents the new capabilities of the updated product.
How-to Videos
Businesses can use "how-to" videos in many ways. One way is to use them for product marketing. Another way is to use them as a self-service tool for customer support. Empowering customers to learn about our products' nuances creates efficiency throughout the latter half of the sales funnel.
Social media schedulers are often used in marketing departments as practical video examples of using new platforms and generating reports.
However, social interaction scheduling is a full-time job for companies that employ social media managers. As a result, companies must be able to analyze their data to make creative content and content marketing decisions.
These how-to videos help those learning how to use the software and those responsible for creating reports.
Conclusion
Video marketing is a great way to "show" your customers what your products are and their features rather than "tell" them. Creating a well-crafted promotional video can help you build customer engagement and hype around upcoming launches or new features and, as a result, will increase your business' revenue.
The examples mentioned in this article can help you maximize using powerful video marketing in your business.
Looking for an end-to-end video production agency in Amsterdam? From pre-production, production and editing, BFF Visuals can help you. We will create and market compelling content that engages your audience and gets results. Contact us today to learn more!
