What To Consider When Shooting Your First Business Promotion Video
Promotional videos are a visually compelling way to express your brand’s purpose—whether your goal is to elevate your products, services, or events. Commercializing your narrative can establish your brand’s tone and story, giving your target audience deeper insights into who you are as a business.
Shooting a promotional video is not an easy feat and can be trickier than you might think. High-resolution sequences and eye-catching imagery are not the only factors that can build your promotion’s momentum—you need to set goals and use the elements to ensure your video aligns with them. With that in mind, what should you keep in mind when shooting your business’ first commercial video?
The Key to Shooting a Successful and Brand-Cohesive Commercial Video For Your Business
Tip #1: Solidify Your Script
Every solid video starts with a strong script that completely lists all the important factors you need to visually represent your brand in ways that can evoke the right emotions in your target viewers. Everything depends on the quality of your script, so be sure it includes the following key elements:
Dialogue
Shooting instructions
Camera angles
It also helps outline other important factors that can make or mar your production—from the available personnel, budget, timeline, and overarching objectives for each scene, so everyone on the video production team is on the same page.
Tip #2: Invest in the Right Equipment
You don’t need to break the bank and go for the look of Hollywood blockbusters when shooting a commercial video, though it also doesn’t do your brand any favors if you opt for the cheaper route. The best way to invest in camera equipment that can generate ROI is to consider the tools beneficial to your current needs.
For instance, shooting an outdoor video with plenty of aerial shots can do well with drone technology. By investing in a high-performing drone, you can take your outdoor commercials to greater heights!
Tip #3: Give Equal Importance to the Production and Post-Production Process
Some videos may look visually striking with interesting angles but fall flat overall due to lackluster editing. On the other hand, some rush through the shooting process and hope the editing team can do their magic.
Quality videos with dynamic visuals and a compelling narrative don’t happen on a whim—it requires equal dedication in both the production and post-production process. On that note, you can improve your shooting process by creating a storyboard in advance so you can visualize how your scenes will unfold.
Similarly, you can enhance the editing process by planning for your sequences’ coloring, lighting, and timing to help your video pack a more powerful and emotional punch to your target market.
The Bottom Line: How Promotional Videos Boost Your Brand Awareness
Spearheading a business in today’s digitally-driven and highly competitive environment demands more innovative strategies to stand out from the crowd. That’s why marketing has become even more dynamic as it melds different mediums to deliver a brand’s message in a more powerful manner.
With that being said, modern consumers’ love for all things visual places video marketing as one of the most engaging ways to promote your business. Working with video professionals can help bring your vision to life, so you can capture your brand’s story in gripping sequences.
Are You Looking for a Video Production Company in Amsterdam?
Clients and consumers gravitate towards brands that tell a compelling story, and BFF Visuals can ensure the spotlight is on you with our extensive product photography services. We can help share your narrative and build your brand in immersive ways — be it for videography projects, photography needs, or even live streaming to kick your marketing strategy up a notch!
