5 Key Elements That Make Successful Product Videos
Product videos are an essential component of any marketing strategy because they allow consumers to see your product or services in action.
Product videos may help B2B marketers condense a complex product or service into a captivating, engaging video. Product videos may also help B2C firms increase brand trust and authority by providing a deeper look at how something is produced or manufactured.
Compelling product videos convey a narrative and demonstrate to customers how the product solves a problem. Here are six components that make up a successful, high-converting product video. Read on!
1. Create Video Content With Your Audience in Mind
Consider some of your favourite marketing videos. They're not just random screenshots of the product, are they? We're willing to wager most of your favourites employ a narrative that seemingly connects with you.
Apply the same strategy to your video. Consider your target audience and what will entice them to perform the desired action. If you want to connect people to your brand and establish loyalty, explain your company's origin story. If you want clients to subscribe or buy from you, explain what makes you unique or showcase genuine customers who've had a pleasant transaction with you.
Keep it authentic, whatever you do. Be truthful. People are smarter than you believe, and they can usually see if your narrative is genuine or not.
2. Length Matters
The ideal length for product videos is around 60 seconds, though it entirely depends on your content type and what your audience is looking for. As a rule, product videos are meant to provide condensed information that entices viewers to investigate your brand further.
Remember that product videos are meant to be shown as pop-ups or small widget blocks on a website or shared on social media. They are not something that people sit down and watch with a bowl of popcorn to learn or enjoy themselves.
3. Display Your Brand
Make sure your company's name and logo are clearly shown in the product video. This is not essential if you solely run the teaser on your corporate page and have a strong brand identity.
However, if you're publishing the videos across multiple platforms, you'll have to identify yourself.
Make sure to add contact information in the post's description as well. These elements must be included in any advertising or content production you publish
4. Keep Everything Simple!
A superb product demo video is all about simplicity. Please don't give out too much information; keep it simple and fundamental. Keep the images simple, so the viewers' attention is focused on the product.
This is one of the reasons why animation is commonly used in product videos. The use of simple images and straightforward banner statements helps de-clutter the video and focus on the product benefits.
5. Reel Them in With a Powerful Call To Action
If you have managed to captivate your audience from start to finish, now is the time to reel them in. Capture that conversion before it vanishes into thin air. If they sat through the entire video, chances are you've grabbed their interest. Make the most of it.
Whatever you've discovered is the most effective strategy for your brand to convert, put it right at their fingers so that their next step is entirely natural and intuitive. This might include convincing them to view another video, reading about your products, providing price information, or providing a way for them to contact one of your staff members.
Conclusion
To create a good and engaging product video, aim to be direct, creative, and human.
Prioritise your efforts on being helpful and highlighting your product's unique selling feature — even if this appears to be something your rival is also doing.
What's the bottom line? Most customers aren't paying attention to your every action. They're primarily busy people who want to learn the critical benefits of your product and how to purchase it ASAP.
Create quality videos for your business with the help of BFF Visuals. We are a video production agency in Amsterdam that specialises in event, product, commercial and corporate video production. We also offer photography services, providing a real one-stop-shop solution for our clients. Get in touch with us today!
