Different Marketing Video Types Every Brand Should Implement

Video marketing has never been more useful and in-demand than it is now. According to video marketing statistics, 85 per cent of businesses today use video as a marketing tool, and 92 per cent of them consider it an essential aspect of their marketing plan. Eighty-eight per cent of these businesses reported that videos give them a positive ROI, and 90 per cent of them plan to retain or increase their current spend for video content. 

If you are new to this marketing tool but want to explore it more, you should learn about its many types. 

Types of Videos You Can Create for Your Brand

Videos vary depending on their intention. Here are some of the videos you can explore to create a different experience every time. 

#1: Educational Videos

Videos are an effective way to teach people about new things. Suppose your brand wants to educate consumers on using a particular product or teach them about a specific topic. In that case, you can consider creating an educational video.

Visual learning increases information retention by 29 to 42 per cent. Visual aids also serve as an effective medium to help viewers engage better with the new information you are relaying. The more the viewers find the material interesting and appealing, the more they can learn. With visual materials, they can process the details better, and they will also remember them better. 

It is a more effective medium than standard text or flat images, especially for difficult-to-understand topics. 

What You Can Do: How-to or tutorial videos, explainer videos, and e-learning or online course videos

#2: Promotional Videos

This type of video is the most common among brands. You can create promotional videos if you want to highlight a specific product and encourage people to purchase. These videos are typically shorter and more straightforward than other types. Promotional videos only include vital information that will affect people’s decision-making process. 

If your brand plans to create promotional videos, you need to creatively tell people how your product can help them solve a specific problem. 

What You Can Do: Advertisement videos, product unboxing videos, corporate videos, presentation videos, product demos, and product reviews

#3: Informational Videos

Like educational videos, informational videos aim to impart knowledge to the viewers. The main difference between them is that educational videos tend to dig deeper, while informative videos only go over the essentials. They are straightforward videos that give you the details behind the question, ‘what,’ without explaining the reason or story behind it. They are quick and simple videos that show you only the critical information you need to know.

What You Can Do: Interview videos, news report, and public service announcements

#4: Entertainment Videos

Another reason people watch videos is for entertainment. You can make your brand more attractive to your audience by creating fun videos for them to watch. Educational or promotional videos only target a small segment of viewers, but many people love getting a good laugh from the videos they watch. 

This type of video will also allow you to combine other categories to create more appealing content for the viewers. Try to make a fun, informative video or an entertaining, educational video, and you will hit more viewers than you expect. 

What You Can Do: Comedy sketches, vlogs, music videos, funny video clips

Conclusion

Videos are an excellent investment that will reap you good results later. However, since more brands and companies are creating videos today, you need to make yours more purposeful and entertaining. If your brand story allows, try to create various videos in different formats. That way, you can capture more people’s attention and create different content types for your brand. 

Need a videographer for your small business’ video content? BFF Visuals is a video production agency based in Amsterdam that can do the work for you. Allow us to help you create engaging content that will resonate with your audience and bring results. Contact us today to learn how we can help.