How to Utilize Videos for Winning Trust & Boosting Sales
When it comes to business and digital marketing, there’s just something special about creating videos that attract quality leads. Whether promotional clips or just entertaining ones, they are undeniably appealing to target customers, easily digestible, and usually memorable. In fact, 89 per cent of video marketers reveal that they receive a positive return on investment (ROI) through visual content. For this reason, you have all the right reasons to utilise videos for your marketing efforts because they will win the market trust and boost your sales in the long run!
If you want to boost your video marketing campaigns for your business, here are four valuable tips to consider:
1. Produce and publish videos consistently
Digital marketers know that content is the king in the digital world. Whether texts, images, or videos, they will resonate well with your target audience, though videos are still deemed to be the most effective medium. Visual content seamlessly gets the message across, gets easily consumed by people, and leaves a lasting impact among viewers. This is why it’s best to produce as many video clips as you can and post them consistently on your website, blog, and social media accounts. At the same time, be sure that they are relevant and valuable to your target consumers.
2. Come up with videos of customer testimonials
Although there are various types of clips you can produce for promotion and marketing, the best option to go with is customer testimonials. Keep in mind that consumers are highly critical these days, especially with online purchases. They don’t easily buy a product, hire a service, or subscribe to you as they will seek feedback and reviews from past customers. For this reason, it’s good to consider coming up with videos showcasing customer testimonials and post them on your website and social media accounts. These forms of media will serve as online proofs of your exceptional business to entice potential clients to work with you or buy your products!
3. Include behind-the-scene video content
As a business, you will likely host corporate events, social engagements, and product or service production from time to time. When it comes to your video marketing, you can develop content revolving around your brand, your products or services, as well as your staff. Similarly, you can even include the behind-the-scenes in your video content. These ideas are less formal and very personable, where consumers will most likely patronise your business if they see what you do behind the scenes.
4. Keep the UGC in mind
As far as video production is concerned, it’s always best to produce user-generated content (UGC). For the uninitiated, this is a form of content generated by consumers for a brand. It helps online visitors learn about your brand as well as your products or services. It also exposes users to how your business can help them in their day-to-day lives. In fact, a whopping 90 per cent of consumers claim that UGC directly influences their buying decisions.
Conclusion
At this point, you now know how to implement and boost your video marketing campaigns. As outlined above, all it takes is to produce and publish content consistently, come up with videos of customer testimonials, include behind-the-scenes shots, and keep the UGC in mind. With all these in place, you’ll be amazed at how quickly and easily you’ll win your customer trust, translating into a significant increase in sales in the long run!
Are you looking to create various clips for your video marketing? We’ve got you covered, as we’re a photo and video production agency in Amsterdam. Our experts specialise in event, product, commercial, and corporate video production and photography. Get in touch with us today to see how we can help!
