Why You Should Embed Videos on Your Website
Video content is the most powerful way to humanise a brand and scale a business. With the rise of TikTok, Instagram Reels, and more, it's clear that video is the future of content marketing. However, some content marketers aren't aware of the benefits of placing videos on their websites, including increased conversions, searchability, and more.
What Does Embedding a Video Mean?
Embedding lets you place a video directly onto your website, so users can watch it without leaving your page. Embedding content is to make your website more visually appealing and keep visitors on your site instead of leading them away to watch your video.
Embedding is a great strategy for boosting conversions. With sticky popups, you can increase conversions on your site by over 300 per cent. This is a great way to generate more leads from the traffic you already have.
Embedding videos can also be good for SEO. The content will be indexed, which means it will be easier for Google to find and rank.
The Benefits of Embedding a Video
There are several advantages to embedding video rather than just linking to it, but if you're new to content marketing, you may not be aware of them. Here are a few benefits to keep in mind:
1. Better SEO
If you're looking to create online content, ranking highly in search engine results should be one of your top goals. This can be accomplished by optimising your content for search engines and improving your web traffic quality. You can further improve your ranking by embedding videos on your website, as this signals to Google that your website is valuable and worth sticking around for.
To optimise your video for search engine ranking, include keywords in the title, description, and transcription. Your video's thumbnail will also appear in the search results, making it more likely to be clicked on.
2. Better User Experience
Video content is a great way to humanise your brand. It's an engaging way to connect with your customers more personally. While it might seem like a time-consuming task, it's actually a cost-effective way to increase engagement and conversions.
Even if you don't have much product or service information, embedding a video can help strengthen your brand image. You could use a video to show how your products are made or show how you're helping your customers.
3. Increased Conversions and Traffic
Many marketers believe that convincing people to stay on their website means increasing conversions and traffic. This can be accomplished by using sticky popups and other strategies.
The best way to increase conversions is to utilise a sticky popup. According to the A/B testing data of Crazy Egg, using sticky popups resulted in a conversion rate increase of 340 per cent!
4. Keep Users On Your Site
With sites like Instagram and TikTok, and social media platforms like Twitter and Facebook, it's easy for consumers to be distracted by attractive videos or trending products.
If a consumer is searching for a product or service online, you want to ensure that they land on your website and stay for as long as possible. Embedded videos are a great way to keep users on your site, resulting in more leads, sales, and leads.
Conclusion
Embedded video is one of the most engaging parts of content marketing. It's one of the most effective ways to grow your business, get new customers, and keep existing customers coming back for more. If you haven't yet begun using video on your website, this is the time to start!
BFF Visuals is a marketing and photo and video production agency in Amsterdam offering a one-stop-shop solution for your production needs. We service events, products, commercials, corporate video production, and corporate photography. We help businesses create on-brand content that resonates with their audience and brings results! If you need video marketing services in Amsterdam, get in touch with us today! Let us know how we can help.
