How to Make Compelling Marketing Videos: Tips to Help
They say the human brain processes visuals 60,000 times faster than text. It is easier to remember something you've watched than something you’ve read. Consumers are used to seeing videos and hearing the audio for entertainment and information. If you do it right, your videos will be remembered more than any other content you share.
If you haven't figured out how to use video, your competitors most likely have. So, to stand out from the crowd, you'll need to include video in your content strategy.
Here's what you can do to ensure your videos effectively strengthen your brand and audience connection.
1. Identify Your Audience
Before you create the video, you need to know your audience. For instance, if you're selling shoes, you'll want to use a different tone than if you're selling software.
You can do this by creating personas and storyboards. The persona is a fake character created to represent your target audience.
Storyboarding is creating a script for your video based on your persona's needs. You must simulate your target audience to ensure your message is clear and compelling. You also need to be aware that social platforms have different guidelines for video.
2. Make Your Videos Clear
One of the biggest mistakes most companies make is to focus on quantity over quality. They film as much as possible without looking for the most effective way to convey their message.
Your video should be clear and easy to understand. You don't need to read an hour-long script or show people how to work your website in the video. Instead, focus on the main points you want to make.
You don't have to script all your videos, but you should have a plan before you start recording. Then, once you're ready to shoot, you can improvise and use more effective words.
3. Narrate a Story
People remember stories better than anything else. If you can insert a story into your video, you're making it more effective.
In fact, people remember stories better than anything else. If you can insert a story into your video, you're making it more effective.
Everyone loves a good crime drama. It's more interesting to watch the story of how a CEO got to where they are than watch a list of their accomplishments. Use storytelling to engage customers and explain complex topics.
4. Add Testimonials From Satisfied Customers
When competing in a crowded space, you need to find a way to stand out. One of the best ways to do that is to show the results of your product or service.
That is what makes testimonials important. Your satisfied customers are the best source of marketing material. They can tell their story and describe how you helped them.
People are more likely to buy when they see how others have benefited. It's always better to show than tell.
5. Add a Call to Action
One goal you must have when creating a video is getting people to visit your website or contact you.
It would be best if you made it easy for your viewers to take the next step. You can do this by displaying a call to action (CTA) at the end of your video.
A CTA is a specific message that encourages viewers to take action. For example, you could tell viewers to visit your site, call your office, or buy your product.
You can use pop-ups or overlays or add a CTA to the video. You can do this by using a solid voice-over or adding a link to the bottom of the video.
Conclusion
Video is one of the most effective marketing tools at your disposal. You're missing out on many opportunities if you don't have a video strategy or use videos ineffectively. It's important to remember that video is just one of the pieces of a larger strategy. Video can take you to the next level if you have a great product or service, so make sure you have it.
BFF Visuals is a video production agency in Amsterdam that can help you create and market content that engages your audience and gets results. Contact us today to learn more about what we can do for you.
