4 Things to Remember to Improve Your Livestreaming
Before you go live on a video platform, it's important to familiarize yourself with some basic best practices. This will ensure that you put your best foot forward and represent your business or brand in a positive light.
To get started, here are a few things to keep in mind:
1) Promote Your Stream Beforehand
Before you start, remind viewers that you will be streaming and invite them to tune in. Make sure to share the link via social media, email and text.
You can get more views, comments and followers by promoting your live stream before it starts.
2) Use the Right Streaming Channels
It's important to select the right platform for your needs. You want to make sure that your stream will be visible to a large audience. Find out where your audience is and consider streaming on multiple platforms like Facebook, Instagram and YouTube.
Here is a list of popular live-streaming platforms that you should consider for your live video marketing campaign:
a) Facebook Live
In the past few months, Facebook has provided a big boost in Facebook Live streaming. In fact, it surpassed 856 million live broadcasts in the first quarter.
Facebook is one of the most popular social media platforms for live video content. Facebook users generate about 2 billion likes, comments and shares on Facebook posts each day.
b) Twitch
Twitch is a live streaming platform where people can stream themselves playing video games. It is the world’s leading social video platform and community for gamers where more than 100 million gather every month to broadcast, watch and talk about video games.
This platform is designed to connect gamers with others who live stream their gaming, and the platform has become sort of a competitive league where streamers have their own viewers that are highly engaged and competitive.
c) YouTube Live
YouTube is one of the biggest live streaming platforms. It has more than 1 billion viewers who watch over 4 billion hours of video each month.
This platform allows viewers to live stream to their YouTube channels and watch their favorite creators. It is designed to easily connect content creators with their audiences and to be able to showcase the best live content to the public.
3) Create an Engagement Plan
Your live stream is a great opportunity to create a dialogue with your audience. Before you go live, think about what your goal is for the live stream.
Are you creating a live Q&A? Sharing helpful information? Or are you strictly creating added value for your audience?
4) Interact with Your Audience
This is one of the most important parts of your live streaming. You want to use the live stream as a tool to engage with your audience by asking questions to find out what they want and need.
You can also ask questions throughout your stream. You can ask questions at the beginning and end of the stream, or you can position the questions throughout your content.
Conclusion
If you use the right strategies, you can boost your audience engagement and grow your business. So, you can use live streaming to make live videos more searchable, more shareable and more engaging.
If you need help creating the perfect livestream video, BFF Visuals has you covered. We offer Amsterdam production services that will help you direct and produce the best corporate videos. Get in touch with us today to learn how.
