How Are Video Testimonials the Best Marketing Resource?
Happy customers are the best proof that a business can have. Having satisfied people talk about your products or services is a great way to sell a company to potential customers. However, capturing the emotion of satisfied customers is challenging to do. But with video testimonials, all it takes is few minutes to record someone’s happiness over a business.
Video marketing is one of the most efficient marketing formats today. Since consumers are always online, on their phones, browsing on the internet, attention-grabbing and engaging videos are quick and easy ways to capture your audience in a short time.
A recent study showed that 26 per cent of viewers continued to research a business associated with the video content—proving its effectiveness in promoting a brand. But aside from promoting a product or service, what else do video testimonials provide, and why is it the best marketing resource today?
1. Promotes Credibility and Trust
Testimonials are ideal for building credibility and trust. As people share their experience, whether good or bad, it offers other people to make a reputation in their minds about a business. However, if people see that many others are satisfied with one company, it’s a sure way to push them to try the products and services themselves.
In effect, video marketing and testimonials provoke people into seeing for themselves if the testimonials are authentic or not. The more people become interested in the product, the more leads and sales are generated for the company.
On the other hand, testimonials give a face to your business and the credibility it needs within a target group. Having quality service is difficult to prove. However, other people who have been customers can build the potential consumers’ trust in the company.
2. Enhanced Emotional Connection
Business isn’t only about selling products to consumers. Sometimes, it is also about the connection your company has with the people who support it. Reading written feedback is one thing. But seeing the satisfaction on the customers’ faces is even better. As others see how satisfied other people are, they become more attached and connected to the company.
By developing an emotional connection to your target audience, testimonials make it easier to convince them that they can benefit the same way with the person they see on film. The authenticity, trust, and genuine reactions of whoever is on film should be enough to encourage those who will see the video to buy and support the company behind it.
3. Humanises the Brand
Lastly, businesses must be honest with their customers. Instead of constantly showing product photos in every advertisement, it’s refreshing for people to see vulnerability in companies. For example, showing a video of someone whose life changed after using a product may mean something different from others. Testimonials are ways to humanise the brand, interact with the consumers, and assure them that they understand everyone’s needs.
Video testimonials help put a face on your brand. Showing potential clients that one of the people close to them has benefitted from your product or service makes it easier to make them believe that they will get the same results. It’s an added assurance, especially for new customers.
Conclusion
Start using testimonials today. With at least 78 per cent of people watching videos online, everyone can see and make a change by supporting your company’s products and services. Use testimonials to your company’s advantage to bring in more support for the brand you’ve built.
BFF Visuals is a video production company in Amsterdam specialising in video business cards, commercials, company video and more. We can tell your company’s story in a way it has never been told before. Book a free consultation through our website, and examine our options for you.
