4 Essential Tips When Making a Business Video
Videos are widely used for many purposes, and curating and creating video content has also evolved. Back in the day, videos were pretty much limited to broadcast media, such as television. Today, video is widely available everywhere, especially with computers and smartphones at the forefront of the process.
Since the video market is massive, it’s pretty hard to stand out from the crowd. It’s even more difficult, especially if you use video as a marketing tool to boost your company’s sales.
With that in mind, what exactly are the things that should be included in a business video? In this article, we listed them down for you. Read on below to learn more.
#1 - Establish Your Objectives
When creating something, your guiding principle is what you intend to do with it. This applies to videos as well. Defining your company’s objectives will help narrow down what you’ll put in it for business videos.
Some of the most common objectives are as follows:
To inform your customers and prospects about your new video
To bring potential investors to your company
To generate traffic for your company’s website
To educate your customers about specific issues
To showcase your company
To influence and motivate your customers and prospects to invest in whatever you’re selling
Businesses should focus on the most important objectives that can also yield positive results. If your video isn’t tied to particular goals, then it’s a lot of time and resources wasted. Simply put, the purpose of your video helps you focus and achieve a better outcome.
#2 - Find Your Target Audience
Not everyone will like or make use of your products or services. With this in mind, you must conduct thorough research regarding your target market. By understanding your target audience better, you can understand who’s likely to benefit from your business, which narrows everything down.
Once you’ve narrowed down your target audience, you can create a message that will resonate with them through your video, allowing you to influence them into buying whatever you’re selling.
#3 - Convey Clear Messages
Once you’ve established your objectives and have a clear target audience in mind, your videos must present a clear and substantial message. You should create and present stories that are based on your company’s mission.
Aside from that, you can also use testimonials from your customers because the best way prospects will become customers is if they see a fellow customer patronising your company.
#4 - Plan for Distribution
This is probably the easiest tip on this list, but it’s still important to highlight regardless. Once your video is made, you need to address the matter of distribution.
Where will you post your video? We know that it’s most likely on YouTube, but have you thought about uploading your video on other platforms? Other prominent video platforms include Vimeo, Dailymotion, TikTok, and other social media sites like Facebook and Twitter. If you intend on posting your videos on other sites, it’s essential to make adjustments depending on the platform.
Shorter videos are the best for online ads and broadcast media, but others prefer longer ones. Make sure that you coordinate with the production team well, or else your video might only work on one platform and nowhere else.
Conclusion
Your video must be directly related to your brand, and you can do so by establishing objectives and presenting important messages. You also have to make sure that your video is optimised depending on a specific platform to perform well and bring in customers. That said, make sure to keep this guide in mind!
Even if you have an in-house team that can create your video for you, nothing beats excellent quality videos made by a seasoned production team with a definitive portfolio. BFF Visuals takes pride in giving top-quality services for video production in Amsterdam. Your business deserves to grow, and videos are perhaps the best way to bring awareness to you and your brand’s mission. Contact us today to learn more!
