How Do Marketers Develop Compelling Video Marketing Content?
Using video for marketing content isn't a new concept. Unfortunately, many businesses are still unwilling to apply it to their marketing campaigns. It comes from a combination of reluctance and awareness of its considerable impact that prevents them from realising its true potential.
Video marketing content is an excellent way to build trust with an audience. An astonishing 90% of customers report that watching videos contributed to their buying decisions. This is why various ways of implementing video content are integral to digital marketing campaigns. If you want to stay ahead of the competition, you should know how to use video content for your purposes.
How to Develop Compelling Video Marketing Content
Like any marketing output, video content has key principles to guide marketers for its proper execution. After all, marketing and advertising mediums all depend on how well you can send your message across. Whether you're creating a video real, interview series, or standard video commercial, these guidelines will help deliver the message you want your audiences to receive.
In this article, we'll share three ways to develop quality video marketing content to boost your campaigns.
1. Create a Strong Introduction
Like blog content, you want your videos to land a strong impression in just the first few seconds. Keep in mind that uninterested viewers will most likely click off your video before ten seconds have passed. For this reason, you need to create a compelling hook immediately.
When planning your videos, always have a question in mind you want to answer. It will help to put yourself in your customers' shoes to determine what your video can address. Is it an explanation of your product? An affirmation of your business's quality? Or the launch of a future event? Answering these questions will help you begin with the end in mind for the video you want to produce.
2. Include a Call to Action
Most marketers forget to add a call to action to their videos. This puts their video production efforts to waste, even if they've developed a unique and engaging video. For your video content to impact your digital marketing campaign, it must have a clear call to action (CTA).
Remember that the platform you use, the title of your video, and even the closed captions you inject will all contribute to your video content's impact. You can include a CTA in your video in various ways. For example, the latter half of your video can be an informational guide to follow a series of steps. On the other hand, you can commit to using the other parts of your post by adding clickable URLs to the video's description.
3. Stay Authentic
Modern consumers aren't as simple-minded as before. They're no longer deeply affected by flashy promises and guarantees from brands. This is why they're more likely to listen to micro-influencers online. In the same way, you can gain your target demographic's trust by staying authentic.
Instead of sounding like a salesperson, you should invest in your service and products' value. Show facts and figures that relate to your products' success. Even better, you can feature actual customers or staff to vouch for your credibility. These decisions can give your brand the credibility and authenticity consumers are craving for.
Conclusion
The age of innovation doesn't seem to show any signs of stopping, primarily because media is being consumed differently every year. This is because new ways of engaging with the media are constantly changing due to technological advancements. Since consumer behaviour will always shift towards modern applications, brands should follow suit and cater to these ever-changing preferences.
Thankfully, you don't have to master the numerous methods in video production to use it for your marketing campaigns. At BFF Visuals, our team can provide innovative solutions for your branding needs. If you want to work with a professional video production agency in Amsterdam, contact us today!
