Here Is How a Video Business Card Can Boost Your Business
Brand recognition and awareness are essential aspects for all businesses, especially if you are a beginner in the field. Companies that want to become renowned in their field must meet clients and potential customers and introduce who they are and what they do—all while being memorable. For many years, it has been a tradition for entrepreneurs to hand out calling cards so their acquaintances can reach them any time they need to.
A business card is a tiny piece of card paper that represents the company’s brand. It contains essential contact information about the business in a visual aligned with the brand. What makes business cards effective is their tangibility. They have all crucial business information, fit in wallets and pockets, and can be shared between contacts and colleagues. However, the very same thing that makes it great is also its weakness. Since it is small and made of paper, people can easily misplace or throw it away.
Over the years, companies have explored various ways of making their cards stand out among the rest. They explore different layouts, sizes, designs, colours and even added QR codes and other gimmicks to make a good and long-lasting impression. But if you want an innovative and high-tech way to present your company, you can explore giving out a video business card instead.
Why Invest in a Video Business Card?
Video business card is the modern alternative to paper business cards. It still is a physical and fits-your-pocket card that contains contact information about the business, but what makes it different is the video that plays when you open it.
You can also clearly hear the audio and enjoy the visual presentation in a video business card. It is a perfect solution for the audience’s preferences of quick and easy-to-digest, remarkable information nowadays, especially since everything is slowly going digital.
Because the material engages more of the watcher’s senses, there is a higher chance of them recalling your brand or becoming interested in partnering or supporting you. When you successfully attracted their attention, they might even share the information with others.
Here are some of the reasons using video cards could be beneficial to the business:
It is a powerful tool that people would easily understand and cannot simply ignore.
It can still feel personal, like the typical calling card, because they share the same approach.
It contains the most powerful digital means of communication nowadays—a video.
They are battery-operated. Therefore, no need for electricity to power up your video. All you need to do is recharge it.
If you still have extra cards and want to update the content, you can easily reprogram it instead of entirely disposing or changing them.
Conclusion
Make your business stand out from the competition. Instead of giving away traditional business cards in first meetings, surprise your connections by presenting them with a video business card. It is a unique and creative yet affordable way of introducing yourself or your company in highly engaging marketing material. It is a great conversation starter and material for boosting your company’s morale and captivating your audience.
Are you interested in getting yours? BFF Visuals is a video production company in Amsterdam that can provide you with a video business card and other video marketing needs for your toolset. Book a free consultation today, so we can help you get started. Contact us at info@bffvisuals.com or +31 685 5456 25.
