How Live Streaming Can Boost Your E-Commerce Business
Today’s marketplace has become increasingly visual, but when it comes to boosting sales in a competitive e-commerce landscape, showcasing your products in a heavily curated light isn’t always the best way to make your brand pop. Customers want compelling reasons to consider your products and services, and as the market demands more transparency in advertising, more people gravitate towards videos that showcase your brand in a realistic setting.
That’s why live streaming shopping creates a more interactive experience for your shoppers, making it a cost-effective way to engage with consumers in a way that beats other forms of media. Stylised videos of your products seem distant, but live streaming has the power to make your customers feel like they’re shopping in real-time for a more personalised experience.
So what makes live streaming one of the best tools in your e-commerce marketing arsenal?
Exploring the Benefits of Live Streamin For Your E-Commerce Business
1. Boost Your Engagement
Live streaming feels more real and communal; that’s why as much as 80 per cent of shoppers prefer to watch live videos than commercial videos or read reviews of a product. With live streaming, shoppers can feel closer to your brand and more invested since it showcases your product in real-world applications.
2. Encourage Connection
In a hyper-connected world where people constantly want to keep up with the latest trends, live streaming promotes a deeper sense of connection that allows your brand to communicate and establish more meaningful experiences with your shoppers.
3. Recreate Authentic Shopping Experiences
Directed videos of your products look visually stunning, but it never captures the feeling of shopping. Live streaming recreates the feeling of excitedly browsing products, capturing a tangible essence that allows your customers to feel more invested in your live stream videos. More importantly, it also gives people a greater view of the quality of your products!
4. Cost-Effective
You don’t need to invest in actors or state-of-the-art filming equipment to live stream your e-commerce brand, making live streaming one of the most affordable marketing tools that can pack as much punch as other methods in your arsenal. Live streaming is virtually free, and while you can take the quality to the next level, the costs to do so are significantly cheaper compared to hiring a whole crew to make a commercial video of your inventory.
The Bottom Line: The Power of Live Streaming in Engaging Your Shoppers
Creating highly-produced product shots and videos offer a sense of professionalism with your marketing, but polishing your videos doesn’t always resonate with your target shoppers as much as live streaming. That’s why it’s taking the digital world by storm as it offers customers more authentic experiences when browsing and shopping on your e-commerce website!
Are You Looking for a Video Production Company in Amsterdam?
Clients and consumers gravitate towards brands that tell a compelling story, and BFF Visuals can ensure the spotlight is on you with our extensive product photography services. We can help share your narrative and build your brand in immersive ways — be it for videography projects, photography needs, or even live streaming to kick your marketing strategy up a notch!
