Live-Streaming: Your Business’s Next Key to Success?
Although the digital world hasn’t stopped laying witness to new technology and critical innovations over the past few years, certain developments stand out. One such example of hallmark iterations of modern technology is live-streaming, which has made way for more opportunities and shapes business and consumer behaviours.
Ever since it was introduced and popularised through the help of platforms like Twitch, live-streaming has seen a significant rise in the entertainment world. In recent years, the medium has moved far beyond just video games and is now something that even the most niche businesses can use.
As consumers continue to look for more engaging experiences with brands that sell products and services they’re interested in, learning how to live stream has become especially important. In your business, there are many benefits and opportunities that you can capitalise on, and it pays to understand everything you need to know about the medium.
The Applicability of Live Streaming for Businesses
Live streaming has allowed platforms to triple their viewership rates in the past year alone, so you might be wondering if it’s applicable for your business.
Well, here’s something you need to know about live streaming: regardless of the industry you’re in or the size of your business, there’s always guaranteed to be a live streaming use case for your company. From selling products and services to holding Q&A sessions, live streaming can be used in a wide range of ways that are best suited to any business’s activities or operations. When used correctly, this tool will allow you to connect with your target market in the most effective ways:
Exclusive events
Behind-the-scenes portions
Collaborative how-tos
Interviews
And the best part of all this? It’s easier to live stream than ever.
A Simple Checklist to Begin Live Streaming
If you want to get started on supplementing your business’s marketing efforts with live streaming, there are a few things you’ll need to take care of. We’ve put together a checklist of them for you:
[ ] Equipment
Whether you’re looking to live-stream a product launch, online class, award ceremony, business event, or marketing idea, you must provide a top-notch experience for all of your viewers. This is where the right equipment can come in handy.
Generally, the best live streams comprise excellent sound quality, fast buffering speeds, easy access, and sharp, crisp images. Through the help of a higher-tier camera, great lighting, a mid-level microphone, lightning-fast internet, and a proper background, you’ll be able to put out professional-quality experiences for everyone to enjoy.
[ ] Software
When it comes to choosing the right software for live streaming, there are two tiers of options that you can choose from and work with:
Free social media apps that are great for live-streaming newbies and are easy to use (Facebook Live, Instagram Live, Twitch, among others)
Higher-tier live-streaming software that is designed for larger audiences and higher-quality video streaming
Admittedly, not everyone has the time, means, expertise, or budget to invest a significant amount of pounds into a professional streaming setup. But that doesn’t mean you can’t live stream! By enlisting the services of an expert like BFF Visuals to help you out, you can have top-grade streams put out without the need for your own equipment!
Conclusion
The opportunity to live stream shouldn’t be overlooked because of the wide range of benefits it provides for those forward-thinking enough to use it. Through the help of this guide and all the key points mentioned above, you’ll be able to fetch hallmark results in no time and take your marketing to the next level.
Pairing your exceptional content with our desire to create smooth and high-quality live-streaming video productions will result in engaging and immersive experiences for your audience in Amsterdam and nationwide. Get in touch with BFF Visuals today to learn more about our services and how we can best help you!
