Live Streaming behind the Scenes: Why and How to Do It
Who doesn't enjoy a great buy-one-get-one deal? It’s always nice to get two donuts instead of one, or two months of service for the price of a single month. Why wouldn’t we love getting double the output with the same amount of input when it comes to marketing as well?
Imagine being able to accomplish a bunch of marketing objectives within a single event. In doing so, you establish trust, humanise the company, attract investors while also bolstering the company's talent recruitment efforts—and all within the same budget! That’s why behind-the-scenes content is so enticing.
But what makes video content so beneficial to marketing, human resources, and sales departments? How can you make this type of content pay off? Let’s find out.
What Makes a Behind-the-Scenes Video Successful
Many different factors contribute to the rise of behind-the-scenes video as a kind of promotional material. What are these?
It humanises a company by putting people at the centre of a company or a brand. Businesses create this type of video so their target audience will not have difficulty relating to them.
It is fascinating since it appeals to people's natural curiosity. Viewers tend to stick around to watch what happens next.
It has a sense of exclusivity. It has the potential to deliver a remarkably satisfying experience for viewers, particularly those who are more committed and invested.
It establishes a more vital link between viewers and businesses. It may also improve trust in the company or one's overall perception of it.
Ideas for Your Behind-the-Scenes Video
There are many aspects of your business that can be the subject of a behind-the-scenes video. Here are a few suggestions to get you started:
Workflow Video - A workflow video is a peek behind the curtain at brainstorming sessions, customer meetings, and other business operations. It's fantastic for attracting viewers, but it's even better for recruiting staff or customers.
Product Launch and Update - The behind-the-scenes effort that goes into a product launch can make for a great video that depicts events in high-pressure, time-sensitive scenarios. It is excellent for humanising and showcasing expertise.
Expertise Video - A video showcasing expertise is a presentation of company results, expert comments, and other thought-leadership materials. It's ideal for establishing a company's standing in the field.
Team-Building Video - When you’re recruiting, team-building videos can offer lots of appeal. Future clients and employees alike will find them to be an excellent indication of business culture.
Funny Video - Short, funny videos are lighthearted and humorous clips that aren’t embarrassing to a company. Businesses make this to link their brand with happy emotions.
Personal Video - Personal videos capture everything, from an employee's birthday celebration to a daily report on the office. They demonstrate the human side of your company.
If you have a hard time deciding which of these ideas to consider, choose your target audience and the message you would want to send to them. That will lead you to the type of behind-the-scenes content you require.
Ways to Create a Fantastic Behind-the-Scenes Video
It's time to push the record button and start streaming the video once you've got your tools, platforms, and content ideas in place. Here are a few things to consider before streaming:
Prepare media support. Notify anyone who can help with word-of-mouth and free media publicity promptly. Please don't be late.
Share the news with your business and personal contacts, as well as on social media. Everyone has the potential to be an ambassador.
Make sure your audience is aware of your plans. Announce them on social media to build excitement, and ask for suggestions or queries. Keep them informed and involved.
Do not force your coworkers to be in the video. Identify those who are hesitant to appear in the video and only invite those who wish to participate.
Don't worry about the quality. Shoot with whatever you have on hand一be it a smartphone or a high-end camera. It would help if you prioritised providing engaging material.
Prepare yourself to act on the spur of the moment. Make behind-the-scenes videos a company tradition. Prepare to go live if something unexpected occurs.
Are You Set for Your Behind-the-Scenes Video Live Streaming?
Now that you know the basics of behind-the-scenes content, we are confident that you can get the most out of every resource you put into this commercial activity.
If you need help with creating high-quality live streaming videos that showcase your brand and even show some fun behind-the-scenes moments, reach out to BFF Visuals. We are a video production agency in Amsterdam that offers live streaming services to help businesses provide their audience with engaging experiences. Contact us to learn more about our live streaming packages and pricing.
