3 Types of Videos That Just About Every Business Needs
In this digital age, it’s important to create high-quality videos as a useful way to share your stories and preserve your memories. There are a few things that can be done to make videos look professional. First, it’s important to use high-quality production values, such as the use of high-definition cameras and professional lighting. Additionally, editing the video should be done professionally by removing any errors or mistakes and by adding transitions between scenes and captions or titles. Furthermore, it’s important to choose a thumbnail image that represents the video well. This can be done by choosing an image that is relevant to the topic of the video, such as showing a person using the product in a real-life setting. By making sure that the thumbnail image is clear, relevant to the video, and professional-looking, viewers will click on it over competitors’ videos.
Videos appeal to the eye while simplifying messages, offering an engaging way to captivate an audience, making them ideal for brands and businesses who want to leave a lasting impression on the world. So let’s say that a business has chosen to include video in its marketing strategy. It’s an exciting approach that will elevate the company’s reach and enable it to create authentic connections with audiences. But what video should it create? To help answer this question, here are the three types of videos that every business needs.
Business Promo Videos
One popular option for businesses looking for a promotional video is the Business Promo Video. According to many video producers, this type of video offers the best return on investment because it provides a high-level view of the business’ identity, the story of a customer’s journey, and possible opportunities for doing business with the company. The majority of these videos follow a 9-part story framework, where they combine a compelling script, cinematic visuals and special effects, customer testimonials, and animations with the goal to engage, educate, and convert viewers to buyers.
Customer Story Videos
Businesses should have Customer Story videos to help make the business more relatable. These videos narrate firsthand experiences, real opinions, and experiences by putting the spotlight on an individual’s story. Existing customers can see the authenticity of the business, and potential customers can build a connection with the company on a deeper level.
Service Videos
Lastly, service videos are a great addition to your video marketing campaign. This is because businesses that provide multiple types of services will have a lot to share with their customers, so it makes sense to break down your offerings into different videos. Viewers will get more value out of your videos when you outline the process and benefits of each service.
Conclusion
We hope this article proves to be useful when it comes to helping you recognize the three types of videos that your business needs. It’s important to utilize these videos so that you can help your business grow and prosper. Be sure to keep everything you’ve learned here in mind so that you can make the most informed decisions for your video marketing campaigns.
If you are looking for a creative video production agency, you’re in the right place. BFF Visuals is an Amsterdam-based video marketing and photo and video production company. We specialise in event, product, commercial, and corporate video production and photography, providing a real one-stop-shop solution. Book a free consultation online to get started today!
