7 Great Ideas Your Brand Must Try Via Commercial Videography

Creating content is quite important for any business. After all, such material appeals to customers and fellow companies while elevating themselves from the rest of the competition. Commercial videography is an excellent medium when seeking out such a result, though many start to question how it should be utilised.

However, you don’t have to worry, as working with a video production company can allow you to make multiple brand videos. Create and market your brand alongside the goods and services you offer through different videos. After all, so many prospects and existing customers are already showing interest in general video content as is, so take advantage of that.

Here are a couple of brand video idea suggestions that your business can try to execute:

1) Testimonials

Prospects will look for reviews to determine whether your product or service is worth getting. Make the experience of consuming those testimonials much more pleasant by filming and editing together multiple happy clients who share their knowledge. Seeing a human face and hearing the genuineness of a customer can be much more influential when done well. 

2) Case Study

Another way to gain trust from your prospect is to present a case study in the form of a brand video. You delve into the experience of a single client a little more, showcasing what kind of problems your product or service is able to solve. Discuss with your video production team about what type of approach will be used, as you can make it as serious or as fun as you want.

3) Product Demos

Showing different products in action has been entertaining content for quite a while now on social media networks. Capitalise on that and create tutorials to advertise the item you’re selling and teach how it’s used. Other kinds of businesses can also be creative in showcasing the process behind their services, such as a simple cleaning tutorial.

4) Explainers

Another way to show off what your businesses offer is through an explainer. It’s best to create short-form animations for explainers since it makes the information much easier to absorb in comparison to just droning on about the product or service. Allow your video production company to whip these videos up for you.

5) Company Culture

When you want to shift into creating a video for the internal side of your corporation, company culture videos will be quite good. Make an impression on potential partners and talents who might be interested in working with you. Show what your employees get up to in the workplace and what they think about while working at the company.

6) Business Origins

In addition to showing the company culture at your workplace, it’d be a good idea to show the origins of your company. Such content would cater to both the internal and external sides of your business. Surely everyone would love to hear about the humble beginnings of any establishment before it turned into what it is today.

7) FAQ Films

Lastly, having information such as the answers to frequently asked questions in video form can be quite good as it makes everything much easier to digest. Seeing a person engage and give thought to the inquiry before providing the answer can add authenticity to your brand and make your website just a little more interesting as well.

Conclusion

Commercial videography is quite an art, and planning out your ideas ahead of time can ensure that whatever brand video you come up with will be a masterpiece. Appeal more to people with these audiovisuals.

Interested in commercial videography? BFF Visuals is a video marketing and production company based in Amsterdam, Netherlands, specialising in corporate production and several other services. Get in touch with us today!