6 Video Types to Create Engaging Hybrid or Virtual Events
Due to the COVID-19 outbreak, events have slowly transformed from purely physical ones to hybrid and even virtual events. Such events allow people to still participate in various activities in the relative safety of their homes, and it also reduces the risk of spreading the virus through physical contact. That said, making a hybrid or virtual event engaging can be a challenge, especially for those new to it. Fortunately, there is one type of content that can be used in these types of events that can guarantee engagement: videos.
As you know, there are many types of video you can produce. Today, we are going to share with you the various video types you can use to create engaging hybrid or virtual events:
1. Cinematic Videos
Cinematic videos are a great way to start your event. It is a video that shows exactly what the event will be about. It shows the crowd what they are supposed to do at the event, and it can also be used as a teaser to get them excited.
2. Interviews
Interviews are a great way to get the crowd more involved. An interview video can be a video of a person talking about a specific topic or a video of a group of people talking about a topic. These videos create a more intimate experience for the viewers and can create a fun and casual vibe that complements casual or relaxed events.
3. Showcase Videos
Showcase videos are great for big events. This type of video involves showing off a specific product or service. You can use it to showcase a product you are giving away or a service provider that you are partnering with for the event. Showcasing a product is particularly relevant for events that are sponsored, allowing you to show and thank the sponsor for making the event possible.
4. Live streaming
If your event is a fully digital one, or even a hybrid, and does not include a workshop or a presentation, live streaming can be a great way to get your audience engaged. Live streaming can be a great way to get people to interact with each other simply because what they see happens in real-time. This also includes the message people send to each other, where they can communicate with each other and even the presenters in real-time.
5. Video messages
Many of your followers might not be able to attend the event. Show them that they are not the only ones missing out by creating a message video. A great way to do this is to ask the crowd to leave a video message, and you can play those messages during the event. This can also create a more intimate and personal experience for the attendees.
6. Product reviews
Product reviews are a great way to showcase the event sponsor's product in a fun and engaging way. These videos can be made in the form of a review or a tutorial.
Conclusion
Videos are extremely powerful in getting people's attention and engaging them. They can be easily incorporated into virtual or hybrid events to make them more fun and interactive. That said, know that different types of videos have different purposes. Strategically using them throughout your event will ensure that your audience will be thoroughly engaged, keeping them interested in what you have to offer and allowing you to share the message and accomplish the goals you've set for your event.
BFF Visuals is an Amsterdam-based video marketing and photo & production company that specialises in event video production, corporate photography, and more. If you are looking for services to help make your virtual event a success, work with us today!
