5 Misconceptions About Live Streaming for Your Business
Live streaming is a powerful tool that businesses can use to maximize their presence in the digital space. This is why it’s rather disheartening to see how some businesses still refuse to make use of live streaming. From our experience, this usually stems from a lack of knowledge of what live streaming actually is. To help you out, we thought it would be useful to put together a brief article talking about what businesses get wrong about live streaming. If this is something that you’re interested in knowing more about, read on as we discuss the five most common misconceptions about live streaming for your business.
Live Streaming Can Only Be Used by Big Businesses
This is one of the worst misconceptions about live streaming. There are live streaming options that fit every need from the smallest business with limited reach, to major corporations with large budgets. The great thing about live streaming is that it can adapt to your business needs and can be done with whatever resources you have to work with.
Live Streaming Is Pricey
Live streams can be expensive if you don’t keep a tight rein on the budget. The bare essentials are a smartphone and an internet connection. However, if the footage needs to be recorded, multiple cameras, tripods, and microphones will be needed to capture the content.
If you insist on using a good camera, you’ll be glad to know it's possible for businesses to start streaming live with a single camera setup. What’s great about this is that you don’t even have to buy a camera if you don’t want to commit to live streams as it’s rather easy to rent a camera from a professional equipment supplier.
Only Big Events Should Be Live Streamed
Live streaming expands your reach and allows you to share events with others who cannot attend your physical location. These can be small conferences for senior management or live music performances that you’re hosting to boost brand awareness. The size of the event is irrelevant as live streaming your event will always give it a slight bump and a great way to engage your customer base.
Live Streams Are a Waste of Resources
Many of you may not know this but videos are actually rated as one of the top converters for ROI (Return on Investment) when it comes to your content. This is doubly true for live streams as they don’t have to be overproduced like other types of video content.
You Won’t Have Access to Your Live Streams After They End
Some people falsely assume that live streams just disappear after they conclude. And while this is true for live stream sites such as Periscope and Instagram, other live streaming options allow you and your audience to rewatch the streams. Facebook Live archives the video and allows it to be available after 24 hours have elapsed. Twitch also offers video-on-demand for all their live streams as long as the streamer has this option enabled. Having access to these streams can be particularly useful for those who are using their live stream as a means to educate their followers.
Conclusion
We hope this article proves to be useful when it comes to helping you better understand what live streaming is and what it isn’t. With this information, we hope you can make the most informed decision about how your business invests and utilizes live streaming. If you have any more questions about live streaming it would be best to reach out to a professional video production service.
BFF Visuals offers photo, video production, and video marketing services. We specialize in event, commercial, product, and corporate video production, including live streaming. Get in touch with us today to get started.
