What Characteristics Should Your Event Photographer Have?
Whether it is for posterity or publicity, corporate event photography is not something that can be done carelessly. It isn’t exactly the same as taking a few selfies on a family vacation. It’s what customers, clients, business partners, and potential investors will view to have a better grasp of your brand.
When seeking out an event photographer, you want someone that can represent your business and put it in the best light when producing event images. To successfully execute such a task, the photographer should have some key characteristics. Look for these when you hire yours.
Creative Vision
It’s the everlasting saying - an image speaks a thousand words. If you have bland photography, nobody is going to want to read that.
More than pointing and shooting at whatever, good photographers know how to tell compelling stories using their visual medium. No matter what type of event you may be holding, great photos can capture the essence of it and get the best moments. Every angle is well-thought-of, and you won’t be stuck with drab photos that don’t really capture anything essential.
Adaptability
Things do not always go according to plan. Because the role of the event photographer is to capture key moments from your event, you want to make sure you have someone ready to react to unexpected situations.
It’s already important to be adaptable when handling events with a variety of guests, speakers, and activities in general. This becomes even more crucial, though, when you have sudden changes and switch-ups that need to be documented.
Experience
Even if many photographers have a natural skill for these things, you still want to look for someone with actual experience in corporate event photography. It is a very specific field to tackle, and you need someone who already knows how to navigate such events.
Intuitiveness
At the end of the day, the images taken at your event are meant to represent your business. It should be perfect for use in promotional materials, press releases, and corporate documentation. Your event is a reflection of your brand, so it is good to have a photographer that understands that and knows how to cater for that.
They should be able to assess, at the moment, what photos will achieve such an ideal and which ones to avoid.
Social Aptitude
Even though a solid event photographer is like a chameleon that doesn’t get in the way of proceedings, they also need to have the ability to tap into social media. This helps them capture the best moments and hinge on what makes good content for your target audience.
With the right social aptitude, they should be able to go beyond standard photos and make shots that are perfect for social media, sponsors, fans, and other channels that you want to generate buzz.
Conclusion
A good way to figure out if your potential photographer has these traits is to set up an in-depth interview before the event. Check out their portfolio during this time to see if it aligns with what you are looking for. From there, make sure that you properly brief your photographer on what your event is all about and what you expect or want to achieve. This way, your photographer has enough information to build off.
BFF Visuals is a photo and video production company specialising in event, product, and commercial services. Reach out to get quick response times, excellent results, and quality service from some of the most passionate photographers in Amsterdam. Get in touch for a free consultation.
