How To Make an Effective Product Video To Boost Your Sales
When it comes right down to it, one of the most effective ways to market a product is by creating a product video. This is particularly true when it comes to marketing a product or service because videos can captivate an audience and convey information quickly. If you are trying to sell something, whether a physical item or a service, you should probably take advantage of this opportunity.
Adding value by presenting genuine content is what makes video marketing such a powerful tool for sales. There are plenty of avenues to make these videos, as long as you follow the general principles outlined here.
Don't Make it a Sales Pitch
This is one of the first pieces of advice that you are going to hear when you decide to create a product video: don't make it too sales-y.
The goal here is to provide genuine content that is valuable to your audience. You want to add value to your audience, not hard-sell your product to them. Instead, look to create a video that sells the lifestyle that is associated with your product. If you can convey the benefits of your product or service to the audience, they will be more inclined to purchase.
The benefits of your product should be outlined at the beginning of your video. A list of the top benefits of your product or service is a good start, but you also have to go into more detail. Explain the use of your product in a step-by-step manner, or show your audience exactly how it can benefit them.
Precision Over Spread
One of the keys to a successful product video is to provide precise information. General statements are not going to make an impact on your audience, so you need to be very specific. Use precise statements and put a lot of thought into what you are going to say and how it is going to be said.
You need to be very clear about your topic. There is no room for ambiguity in the video. You should be able to convey a clear, concise message to your audience.
Show, Don't Tell
This point is the natural extension of the point above. If you want to convince your audience that your product is valuable, then you need to show them why it is valuable. This means that you should not be speaking directly to the camera for most of the video. Instead, you need to emphasize visuals that help to show why your product is a valuable tool.
Think about the message you are trying to convey to your audience, and then outline the exact message you wish to convey. This will help you to figure out the right visual content to include in the video.
Get to the Point
You don't have much time to make an impression with your audience, so you need to get to the point quickly. Your video should be around a minute long, if possible. If you don't believe this point to be true, then look at most commercials for products or services. You are likely to find that most of them are 30 seconds or less in length.
Keep in mind that you should try to keep your video under two minutes if you are trying to sell a product. There are a variety of reasons why this is the case, but the main reason is that most people do not want to sit and watch something for more than two minutes.
Conclusion
Product videos are one of the best ways to get more sales. They are a great way to convey information and to sell your product. If you follow these rules for creating a product video, you will definitely be able to make a big difference in how your product is perceived.
BFF Visuals is an Amsterdam-based production company offering video production and professional photography services to brands and businesses. Whether you need commercial, event, product, or corporate photography and video production services, our team is here to help. Get in touch with us today to partner with us!
