Why Live Streaming Is Beneficial for Your Business
Live streaming or live broadcasting does not only give your business traction and attention but also allows you and your target audience to engage with each other. It creates a real-time connection that helps build rapport and ultimately creates a strong bond between your potential customers and your brand.
This form of delivering content may be a bit new for most businesses, but this industry will plummet in the next coming years, leading the whole content production toward this direction.
To help you better understand live streaming, here are six things that make this effective and beneficial for your business.
It’s Not Yet Highly Saturated
There will be a point where new digital marketing channels, like live streaming, will become oversaturated just in a matter of years. With this in mind, using this form of marketing now can help you gain the right attention and traction now while more people are getting used to this form of consuming content.
Just like what happened to Facebook timelines. They became oversaturated with organic posts, so Facebook made changes with its algorithm, which caused only a few people to see your organic posts.
Live streaming can change just like Facebook, so go with the flow now to reach your audience using live videos.
People Consume Content on Your Own Time
What’s great about live streaming is that people will consume your content when you are live and on your own time. So you are sure that when you do a live video, people who are engaging to you are those who love your brand, those who truly support your products or services, and those who can potentially be your loyal customers.
It Will Cost You Less
Compared with other digital marketing strategies, live streaming is cheaper. And sometimes, there are certain platforms that offer free live streaming services. You just need to download free software, such as OBS software, or use your computer or smartphone and directly do live streaming such as Periscope or Facebook Live.
Unlike vlogging or other live shows that need content production, doing live streaming can be as easy as clicking “Live” on your chosen platform.
It Allows You to Have Real-Time Engagement
What’s great about live streaming is that you are able to connect with your target audience in real-time, so they can pose a question or comment, and you can reply to them during the livestream. This is a great way to do Q&A sessions, live support, and any possible live sessions that would benefit both you and your users.
It Takes Less Time to Produce
According to Make Use Of, it would take approximately two to three hours to create and edit a short vlog. And based on the research by HubSpot, it takes about 2 hours to write a 500-word blog and 4 to 8 hours to write a 1,500- to 2,000-word blog.
You need to consume all this time to be able to create one to two blog posts that would only be read for three to six minutes. But when you do a live stream, it can take you about four minutes to produce a live video without you spending all the energy and effort.
It Allows You to Repurpose Content
You can easily repurpose live videos into other forms of content, such as an infographic or blog. You can even reproduce it on YouTube so more people can watch the replay of your livestream.
Some people also prepare a snippet so they can have a separate post on Facebook or Instagram.
Conclusion
Live streaming can be a powerful tool for your business to deliver content, connect with your audience, and build strong relationships through real-time engagement.
BFF Visuals offers photo, video production, and video marketing services. We specialize in event, commercial, product, and corporate video production, including live streaming. Get in touch with us today to get started.
