video-types-to-create-engaging-hybrid-or-virtual-eventsDue to the COVID-19 outbreak, events have slowly transformed from purely physical ones to hybrid and even virtual events. Such events allow people to still participate in various activities in the relative safety of their homes, and it also reduces the risk of spreading the virus through physical contact. That said, making a hybrid or virtual event engaging can be a challenge, especially for those new to it. Fortunately, there is one type of content that can be used in these types of events that can guarantee engagement: videos.

Although free options are available, such as YouTube Live, Facebook Live, and Instagram Live, live streaming platforms have limitations that stop you from reaching your full branding potential. This is especially true if you have more complex needs than just going live to an audience.

Investing in a reliable platform with all your preferred features and growing and scaling with your needs, and meeting your budget should be top priorities. To help you choose the right platform, use this article as your guide.

As the world gradually transitions to the new normal and the safety regulations start to ease, you may be planning to conduct a hybrid event, which is a combination of an in-person and virtual event.

Like any other activity, it’s important to remember its every detail, and one way to do this is to capture it through event photography. Use this article as your guide to learning more about the benefits of hiring an event photographer and how to choose the right one.

It might be daunting to imagine how a virtual event would work for large groups, but with a little planning and innovativeness, you might just create a memorable and pleasant experience for everyone involved.

Consumers are scared of various things—missing out on a sale, skipping a much-awaited holiday trip, or losing an upcoming affair. As much as possible, people try their best to avoid feeling helpless for not making it to a specific occasion because of a clash in schedules.

If you’re looking for modern ways to promote your business, one effective method is to use video marketing strategies that highlight your brand well. When you release content that consumers consider entertaining, you can improve brand awareness and customer engagement over time.

Audiovisual (AV) production is integral to ensuring your business’s virtual events are a rousing success. However, you may not be well-versed in the professional world of event video production, leading you and your team to hesitate to grab this valuable opportunity. Fortunately, we have the easy-to-understand information you need to run your next big event.

The secret to advertising your brand to your target audience and increasing your potential customers’ engagement is by tailoring your offers according to their needs. By accommodating people’s demands, you will make your clients feel special because you’re proving that you care about your brand’s connection with consumers!

Convercent reached out to us and asked us to film their CPO's keynote speech for the international virtual conference, Converge 20. In her home, here in the Netherlands.