Your Corporate Event and Video Marketing—A Recipe for Success
Consumers are scared of various things—missing out on a sale, skipping a much-awaited holiday trip, or losing an upcoming affair. As much as possible, people try their best to avoid feeling helpless for not making it to a specific occasion because of a clash in schedules.
Sometimes, due to unforeseen circumstances, people end up missing out on an event they’ve been dying to attend. As a result, they fear feeling left out and missing something good! If you’re running a business, you can take advantage of people’s desire to remain in the radar and be up-to-date with the current events as a way to market your brand effectively.
At present, video marketing remains one of the most effective ways to advertise your company due to its ability to provoke emotions from viewers. You can produce a corporate event video for those who didn’t get to attend to allow them to enjoy the event as if they were there!
Keep reading below to find out how video marketing can enhance your event and bring about further success.
Create Announcement Videos Featuring Updates
Besides focusing on the day of the event and the clips you get out of it, it will help to publish videos serving as announcements of what your event is all about. You can feature one of your program speakers inviting people to join so that they can look forward to participating.
The secret is to lure individuals by sharing teaser videos containing CTAs during the weeks or days leading up the program. When you enhance the excitement of users discovering your campaigns, you can convince them to register to avail of the early bird prices and join the event before it’s too late.
Release Behind the Scenes Clips Before the Event
Most events, whether big or small, will require a significant amount of time to get everything set up and ready for the big day. If you want to put the preparation time to fair use, you can hire a video production company to document not only the program itself but the happenings behind the scenes too.
By proving to users how much effort each of your staff is exerting to put on a good show and ensure everything about the event will be perfect, people will feel touched about what they see. Whether you choose to make your BTS videos live or pre-recorded, it’s entirely up to you how you plan to show the online world what your organisation is about and what else they can expect from your program.
Live Stream and Document the Event
On the day of the event, besides accommodating your audience who were able to attend in-person, consider broadcasting the program live and turning it into a virtual event. That way, those who couldn’t make it can still watch your event from the safety of their homes.
Besides focusing on a live video, it’s crucial for a video production agency to document the program’s highlights, which they will need to compile and edit for the final project. You don’t have to settle with live streams alone because you can release a different video after the program too.
Compile the Clips and Publish the Final Video
Your efforts don’t stop once the event is done. With the clips your appointed videographers have collected, they can stitch them together and produce a visually pleasing video of your program. It can involve the highlights, such as snippets of the attendees, activities, and talks.
If you had additional time during the event, you could insert videos of the people who came and were willing to talk in front of the camera regarding the experience they had during the event. You can share the videos on social media and on the landing pages of your website where users and visitors can easily see them.
Conclusion
Thanks to technology, people don’t always have to feel bad about missing out on an opportunity to attend an event because they can rely on event videos to save the day. Before your program happens, don’t forget to create announcement videos, release behind the scenes clips, live stream and document the event, and publish a final video afterwards. That way, you can guarantee that more people will look forward to your next event in the future!
Are you looking for event video production services in Amsterdam to manage your upcoming virtual conference? BFF Visuals is a video marketing and photo & video production company that specialises in event, product, commercial, and corporate video and photo solutions. Get in touch with us today to book a free consultation!
