The Important Role Videos Plays in Corporate Events
With the rise of smartphones and live streaming, it is no surprise that video is dominating the digital world. If you have not already incorporated video into your events, it is time to take advantage of this incredible resource. But why exactly? In this article, we’ll detail the importance of videos in corporate events.
Let’s get started!
It is Cost-Effective
Videos are one of the easiest ways to make a lasting impact on your audience. Unlike some other marketing tools, videos have immense value. Videos are easy to create and distribute, and they can be tailored to any audience. Video can be a great way to educate guests, entertain them, or even recruit new members of the team.
The best part is that you don’t have to break the bank to create a video. You can make informative videos for your event on your own or outsource the work to a team of professionals. Either way, you get a video that is well-organised and attractive.
We’ve seen companies like Red Bull use video effectively at their events. This video is fairly short and goes over the various events during Red Bull’s event. It highlights the Olympic athlete parade and has a lot of interesting footage. The video corresponds with a live stream of the event, and the events are easy to navigate.
It's a Time Saver
One of the best things about using video at an event is that it is an efficient way to create content. A video can tell a story, show off your event, and advertise its offerings. And, with the right video, you can cut down on the amount of time that your staff spends putting together events.
It Has Tangible ROI
Videos can be used to spread your event to a wide audience. One of the best ways to do this is by uploading your video to YouTube and letting your content reach a new audience. A video will generate more traffic and more views for your event in the long run. This means more interest from potential customers and more attendance for your event.
With a little effort and some good information, you will create a video for your event. And, with revenue on the line and sales to be had, now is the perfect time to use videos in your event marketing.
Create a Video for Your Event Today
You have two target audiences: One is your audience for event promotion and those people who hear about your event after it is over. After all, word of mouth is still an effective marketing tactic. Some people don’t mind wasting time reading blog posts about upcoming events, but most won’t find the time for it. This is where videos come in. With a well-made video, you can capture audiences who wouldn’t pay attention to your event or your brand without it. And when it comes to videos for corporate events, always ask help from professionals.
Take the pressure off of your shoulders; hire a corporate event photographer instead. BFF Visuals is an Amsterdam-based video marketing and photo and video production company. We specialise in events, products, commercials and many more. Contact us!
