5 Common Factors to Consider in Producing Corporate Videos
Video production is one of the most effective ways to communicate with an audience. Through moving pictures, people can resonate better with the message and the point made on film. Therefore, most companies now invest in commercial videography to create videos that communicate to their niche audience. But for production companies, which factors do you consider in producing corporate videos?
1. Goals
What's the point of the video? What is it trying to achieve? The video's goal will determine which format to use and what type of equipment to use. For example, if it's just an advertisement for an upcoming event, you can use a smartphone to record a short video. But if it's an announcement of your company's new products, it will require an HD TV camera and a professional videographer as your presenter.
2. Theme
Video production companies should stick to a theme in producing a corporate video. The theme can be the company's brand, vision, or core values. By doing so, viewers will immediately recognise the company.
For example, if you're creating an employee training video, the video should automatically bring out your company's vision, mission statement, and core values. If your company produces baby products, the video should convey a warm, caring, and friendly tone.
3. Content
Quality content is the lifeblood of any video marketing campaign. The content can be rewritten, but great content cannot. Great content attracts the audience by touching people’s emotions, telling stories, and making them feel like they know you. The written content should be in plain and simple English for simplicity and ease of understanding. Don't use complicated language because your target market is not a native English speaker.
4. Consistent Branding
Before starting your production, you should have a clear image of your business and its brand. What is your company's video marketing tone? How will you market your company's products, and what are your goals for the video? These essential questions must be answered first before you produce the video. It's a good idea to do a scriptwriting session with your marketing team, especially if you have new staff in your group.
Therefore, before you start producing the video, you should have a clear image of your business, its brand, and its products. The branding should also become part of the company's vision and mission statement, as it will be the rock-solid foundation to guide you through the production of the video.
5. Budget
Video production is one of the most expensive ventures in your business. If you're a small company, you wouldn't want to spend much on a video. If you're a large company with huge revenues, you can easily afford a large budget for video production. It all boils down to your financial capabilities.
Therefore, before you go ahead with your video production, you must have a provisional budget to allocate to the production. Don't let your production budget explode because of your over-enthusiasm.
Conclusion
Video production is not that complicated. However, production companies need to plan and strategise what they want to accomplish before proceeding with the production. While it's easy to get it wrong, it's just as easy to get it right. With the right goals, theme, content, consistency, and budget, you can have a great video to attract your audience and deliver to your goals.
Video can make a huge difference, whether you're starting a new business or improving your existing business model. It's one of the most effective ways to market your products. And if you want to make an impact, you have to have a well-made video that gets noticed. The five factors highlighted above will help you produce a high-quality corporate video.
BFF Visuals is a multimedia company based in Amsterdam. We offer production services such as commercial videography and event video production for companies needing a hand in executing their ideas to life. Visit our website and check out how we can help you better today.
