7 Reasons Why Live Event Video Production Is Better
For any business, hosting a live event is an excellent opportunity to connect with your audience and gain new ones in the process. Of course, you'll have to present them with compelling and engaging content to keep them entertained. There's no better way to do this than video, especially for live events.
If you're unsure whether live event video production is for you, we're here to alleviate these fears. We listed down why you should go for it, so read on below to get started.
#1 - Has the Potential to Increase Future Event Attendance
Live events are great tools for promoting your business and brand. If you liberally use video streaming and promote it to your audience, they will likely attend future events.
Using live video streaming at your event not only allows you to connect with your audience but also convey your brand to those who have not attended an event yet.
#2 - Better Engagement
The best thing about increasing attendance is that it's a two-way street. Event attendees are likely to engage more and attend future events if you promote the ones you have hosted.
A simple Facebook post will do wonders to catch the interest of your audience. You may even get one or two people tagging their friends for the next one. You can then target the people that tagged their friends to get them to attend the next event.
#3 - Full Exposure
Because video content is highly shareable, there's a good chance that your video will spread to many people. In turn, they'll attend your live event as long as they find the content interesting.
Since you'll have more people at your event, the chances of sharing your event with their friends are high. The more people that know about your event, the more attendees you will have in the future.
#4 - Targets People Who Don’t Attend Live Events
Many businesses benefit from hosting live events, but they only have a local audience. The reason is simple: they only attend live events within their locality.
With live event streaming, you have the chance to reach out to people who don't attend live events. You may even get a few people who live out of the country making their way to the event.
#5 - An Excellent Memorabilia
Having video recordings of your events can also help you with memorabilia. After the event, you can send the recordings to attendees who have watched the stream.
You can also use your videos as a promotional tool for future events. The attendees who watched the whole video will remember the event better than others. They're also more likely to come back for the next one if they enjoyed it.
#6 - Can Yield Great ROI
You don't have to spend a lot to have a live event video. It's great to find a venue that doesn't charge you too much, but you can also just host the event in your office.
You can produce a great live event video even with just a decent camera. Not only that, but you can also just film all the content with a phone.
#7 - No Need to Control the Production
Unlike a studio video, live event streaming allows you to increase engagement by having a more casual, conversational approach. You don't have to control what the attendees say, which helps you get better feedback.
It also allows you to produce a more natural and dynamic video. By enabling the attendees to speak for themselves, you'll end up with a powerful and engaging live event video.
Conclusion
More people are now drawn to live event video production as the world goes digital. Using live streaming at your event gives you the chance to serve your audience better, leading to better engagement and ROI, which is always a good thing for any business.
BFF Visuals provides top-quality services for event video production. Our team of experienced videographers can handle all of your video production needs, so we can guarantee an output that’s perfect for your business. Contact us today to learn more!
