Your Business Needs to Ignore These Live Streaming Myths
In the first article, we talked about several live streaming video myths your business should pay less attention to. We’re back with more of those today, so your company can fully maximise its video production potential.
Bad News Sells More
Many people are more interested in hearing bad news than good news, but this isn’t always true. If you are trying to get an audience for your live feed, it is essential to consider the “wow” factor that people look for when they watch online feeds. It can be hard to create if you only portray bad news and maintain your viewer base.
For example, when Felix Baumgartner jumped from 128,100 feet—the highest free-fall ever—viewers were captivated and tuned into his live feed. It was exciting and dangerous, dragging the viewers through every twist and turn of the journey until the end of the live streaming video. They didn’t tune out; they stayed to see what would happen. It shows that delivering the unexpected can help you maintain your viewer base.
Your Industry Is Oversaturated
Oversaturated market? Don't give it any attention. Be a reliable and valuable source of information, and you can grab a significant portion of it.
It will take work and research, but your live streaming videos will become invaluable in the long run.
Content Needs to Be Shareable
If you have an established following, it’s a good idea to share exclusive content with them to get their attention. You can also use a system of live streaming video feeds exclusively to specific users with established subscriptions.
You can also create a sense of exclusivity with some of your live feeds by limiting them and requesting a subscription payment.
It’s Only for Millennials
Think sports, music, and fashion. Any industry appealing to generations before us will continue to do so, as long as they are accessible to a new generation.
Are they exclusive to millennials? Not at all. Be aware of online trends if you're still undecided about doing a live streaming video. It implies that your competitor probably is if you're not doing it.
It’s Ineffective for Boosting Page Views
While it might be true that the first few live streams will not be as successful as others, there are several ways to ensure that live streaming videos are effective. The most important is consistency; if viewers come to expect a stream to appear reliably every day or on a particular day of the week, they are more likely to watch it.
This is especially true for creators who make their content shareable, such as allowing people to embed your live streams on their blogs or Facebook walls.
It’s Too Niche
54 billion people consume live streaming content every month, but it’s hard to find an audience in such a vast market.
Give your content enough time to get noticed, and it will reach the people who want to see it. Also, if you have shareable content that is easily found, people will see it, too.
Perfection Is a Must
A live stream does require a bit of preparation to make it run smoothly, but remember why you're doing it in the first place: the human element.
Vulnerability, awkwardness, and humour can make it all worthwhile. Map out the critical parts beforehand, and you'll be more likely to engage your audience on live streaming video.
In Conclusion
These myths should not stop you from engaging in live streaming videos for your audience. Remember to put out relevant, authentic, and holistic (meaning it has both the good and the bad) content to generate interest and lead to conversions. Ignore myths that don’t make sense or will only keep your company from reaching its full potential.
Are you a business owner in Amsterdam needing live streaming video services? Contact BFF Visuals right now! We’re a local video marketing and photo and video production company specialising in event, product, commercial, and corporate video production and photography, providing a real one-stop-shop solution.
