3 Reasons Live Streaming Can Boost Your Brand
Video-centric marketing campaigns are dominating today’s digitally-oriented landscape; that’s why you’ll often find commercials, how-to videos, and other shorts spreading all over social media as brands use it to tell their stories.
Video commercials indeed look more polished, but not all things that look Hollywood-worthy can compel your audience to pay attention to your brand. After all, we live in an internet-driven world where people have grown desensitised to advertising; that’s why it’s crucial to bring something new to the table.
That’s where live streaming comes into play since it offers a more authentic glimpse into the behind-the-scenes of your brands. When done right, this can provide genuine entertainment for your viewers, but what exactly makes it such a powerful tool in your marketing arsenal?
Benefit #1: Live Streaming Promotes Authentic Engagement
Producing blockbuster content may seem like a visual treat, but most of the time, consumers are looking for brands they can truly relate to on a more human level. Live streaming can bridge the gap since it allows them a sneak-peek into never-before-seen footage of your business, one that contains real-life scenarios with authentic narratives.
The realness of live streaming is primarily the reason consumers today watch it ten times longer than video-on-demand content, plus the interactive content ensures all your live streams are engaging from start to finish.
Benefit #2: Live Streaming is Cost-Effective Yet Generates the Most Results
Live streaming is something anyone in your staff can do. There’s not much curation, direction, or visual design you need to process or pay for, but the great thing about this format is that it accomplishes your goals faster than any other marketing approach.
For one, live streaming can engage your audience, boost your brand awareness, and put the spotlight on your employees. The unfiltered vibe of live streaming also promotes trust in your viewers, which means you can promote your brand and grow their loyalty too.
Benefit #3: Live Streaming Helps You Get to Know Your Target Audience
Different marketing research tactics can help reveal your market’s behaviour and interests, but live streaming brings you closer to your audience. They can freely interact with your brand in a personalised way, which should give you more room to spark conversations, get feedback, and get to know your viewers on a deeper level.
The Bottom Line: Exploring the Simple Wonders of Live Streaming
Live streaming is one of the popular video formats today that allow brands to grow closer to their audience. The rawness of live streams gives consumers a breath of fresh air from all the over-directed videos saturating their feeds, making this interesting medium one of the rising tools that can establish deeper relationships for your brand.
Are You Looking for a Video Production Company in Amsterdam?
Clients and consumers gravitate towards brands that tell a compelling story, and BFF Visuals can ensure the spotlight is on you with our extensive product photography services. We can help share your narrative and build your brand in immersive ways — be it for videography projects, photography needs, or even live streaming to kick your marketing strategy up a notch!
