3 Reasons You Should Do Live Streaming for Your Business
Live streaming has become a popular form of entertainment in recent years. With platforms such as Twitch or simply Facebook and Instagram Live, more and more people are hopping on this trend.
Live streaming offers the audience a more authentic experience since it is raw and unedited. Famous personalities often go live to better connect with their audiences. And some small business owners even conduct business through live selling. So, it’s about time that more prominent companies start using live streaming to connect with their customers. Here are three reasons you should include live streaming in your business promotions.
Live Streaming Boosts Audience Engagement
When people tune in to your live stream, they can easily interact with you in real-time. And you can even respond to their comments. Live streaming is a great way to answer any questions your customers might have. After all, asking a question in the live chat can get you an answer much faster than if you sent an email to the company.
During live streams, the audience is more excited to chime in and engage with the brand through the comments or chat. And this produces much more engagement compared to regular videos. They can react to whatever you’re saying in real-time and even engage with other customers in the chat. This helps build a community among your customers.
Live Streaming Builds Trust in the Brand
Sometimes, it’s hard for people to connect with a brand because we often just see it as some entity. But through live streams, you get to connect a brand name with some friendly faces.
Because these videos are done live, you can’t cut or edit anything out. So the result is more organic and honest. And people love that.
When customers feel that a brand is more authentic, they start to build trust in that brand. Live streams also offer more transparency and accountability, which customers will surely appreciate.
Live Streaming Quickly Delivers Information
Live streams are a great way to deliver information as quickly as possible. If you have a big announcement, you can do it via live streaming. This will also make the people on that live stream feel special and exclusive because they are the first to hear these announcements. And because of that, they’ll be more likely to tune in to your next live stream so that they have first dibs on any promo or raffle.
Another popular way companies use live streaming is for their board meetings. This shows transparency and can get the information across in a convenient way. Live streaming board meetings allow the company to address its stakeholders, employees, and the general public in real-time. It also makes the board meeting more accessible to anyone involved or interested in whatever matter they’re discussing.
Final Thoughts
Live streaming offers a new way for brands to connect and engage with their audience. It gets the information across quickly and helps build trust in the brand. Live streaming provides the audience a raw, organic and authentic experience with the company. And there are many more ways businesses can use live streaming for marketing.
Are you looking to include live streaming in your next marketing campaign? Well, BFF Visuals offers Amsterdam live streaming video services to help bring you closer to your audience. Contact us today to get started!
