3 Livestreaming Tips for Growing Your Brand Online
Many people look at livestreaming as a hobby, while others look at it as a career path. Regardless, streaming is incredibly fun and rewarding, and for those lucky enough to gain a following, it is an exciting and satisfying ride. It is a chance for you to make money doing what you love.
That being said, live streaming is not only limited to individuals. You can also use it for growing a company's brand! If you are a business owner looking to grow your brand in the online space, livestreaming is something you must consider. It allows you to interact with your audience and bring more awareness to your brand.
With that said, if you are planning to livestream for this purpose, here are some tips you can follow to grow your brand online:
1. Come up with a catchy title
Although you might think that titles do not matter that much, they have a huge impact in terms of reach. You must never underestimate the power of a catchy title. People scrolling might consider checking you out because of your catchy title.
The other benefit of coming up with an interesting title is that you enhance your SEO. Platforms like Google cannot index what is happening in the video, but they can pull information from your description, titles, headlines, and more. As such, creating a catchy title can help boost your video's SEO, increasing its rank.
2. Implement text on the screen
When users scroll through ongoing livestreams on any platform, they will see a muted clip of what is going on. This is generally the case on platforms like Facebook. If it does not look attractive, no one's going to click on your livestream.
Implementing text on the screen allows people to quickly grasp the video’s contents. This can attract the attention of more viewers, whether they are looking for the livestreams or not.
3. Livestream on various platforms
There are many platforms you can consider streaming on. For example, you can stream on YouTube, Facebook, and even Twitch. There is always someone somewhere in the world looking for some form of entertainment. Your audience is likely on these platforms already.
Streaming on multiple platforms can increase your reach, maximising the attention you get and capturing more of your target audience.
Conclusion
All the tips above will go a long way towards ensuring that your live streams are successful—that your brand will grow thanks to the surge of potential customers.
That said, if there is one tip you must never forget, it is that you must remain consistent. Streaming regularly allows people to know when you are going to stream, giving them something to look forward to. Inconsistency will only drive people away, so regardless of how you tackle live streaming, make sure to stick to a realistic schedule and for your audience!
BFF Visuals is an Amsterdam-based video marketing and photo & video production company specialising in product, commercial, event, and more. If you are looking for on-location and studio live streaming video support, reach out to us today!
