4 Ways to Use Live Streaming to Benefit Your Business
Although live streaming is seen by many as a method to showcase various things for entertainment, not many realize that live streaming can actually be useful for businesses. For example, SpaceX has been live-streaming their launches to bring more attention to their program and pique the interest of viewers. Of course, even if you are not as large as SpaceX, your company can still definitely use live streaming as a way to grow your business.
With that being said, here are the many ways you can use live streaming to benefit your endeavours:
1. Host Q&A sessions
More often than not, your audience will have plenty of questions about your business or offerings. It can be anything from how you treat your employees down to what your products or services are. With Q&A sessions, you can offer live answers to users who stick around. Such sessions can serve as interesting discussions and conversations that are relevant to your customers’ interests. It is a great way to facilitate interaction among your audience, which is essential to help grow brand loyalty.
2. Livestream webinars
If Q&A sessions are not your thing, you can host webinars instead. You can have a knowledgeable staff member talk about your business. Of course, webinars are not a one-sided conversation. Customers can still reach out to share their ideas and give feedback, allowing you to understand what must be done to improve your services and products. Essentially, this is a win-win situation, where both parties can interact with one another for each other's benefits.
3. Conduct interviews
Interviewing industry experts are some of the greatest things you can live stream to the audience. This allows you to build a community around your business, and with an expert interviewee, you can teach yourself and your audience a thing or two about subjects relevant to them.
Just make sure that the questions are open-ended to create follow-up questions. Do your best to keep things as smooth as possible, and make the interview a pleasure to listen to. This way, you will not annoy the interviewee, and you definitely will not annoy the audience.
4. Announce products and services
Once in a while, you will have new products or services to market. While you can definitely advertise these by creating videos or posters to market them, live streaming their release can make them more memorable. Big companies like Apple do this often, and it is something you should definitely try. When you live stream product or service releases, you make the entire event much more memorable. It also gives the audience a chance to see the item in the actual setting, giving them a more tangible relation to the product.
Conclusion
There are still many ways you can use live streaming to grow your business, such as showcasing the behind-the-scenes of your business and streaming events online. Regardless, live streaming offers advantages that no other video content can offer, and one of the biggest advantages is the fact that the stream is happening in real-time. This results in other benefits such as unrivalled interaction and a sense of community—all of which can grow audience loyalty.
BFF Visuals is a video and photo production company, offering services including commercial, product, event, and corporate videos and photos to satisfy any content needs. If you are looking for live streaming services in Amsterdam, let us help you achieve success!
