Although free options are available, such as YouTube Live, Facebook Live, and Instagram Live, live streaming platforms have limitations that stop you from reaching your full branding potential. This is especially true if you have more complex needs than just going live to an audience.

Investing in a reliable platform with all your preferred features and growing and scaling with your needs, and meeting your budget should be top priorities. To help you choose the right platform, use this article as your guide.

Although live streaming is seen by many as a method to showcase various things for entertainment, not many realize that live streaming can actually be useful for businesses. For example, SpaceX has been live-streaming their launches to bring more attention to their program and pique the interest of viewers. Of course, even if you are not as large as SpaceX, your company can still definitely use live streaming as a way to grow your business.

Live streaming is not only limited to individuals. You can also use it for growing a company's brand! If you are a business owner looking to grow your brand in the online space, live streaming is something you must consider. It allows you to interact with your audience and bring more awareness to your brand.

With that said, if you are planning to live stream for this purpose, here are some tips you can follow to grow your brand online.

In the last few years, one of the breakout trends in the marketing world is video content.

In 2020, over 80% of marketers reported that video had given them a positive return on investment (ROI), a stark contrast to the 33% who felt this way back in 2015. And more importantly, consumers use video as an integral part of their journey with the brands they choose to support.