The 2-minute rule states that your videos should be no longer than 2 minutes to hold your viewers' attention. But where did it come from?

In today’s article, let’s explore why businesses need to hire an event photographer. Here’s what you need to know. Continue reading to learn and know more!

Nowadays, online shopping has become the preferred method for many consumers, thanks in large part to the advances in technology and the increased use of high-quality photos.

To produce great commercial photography, you need to understand your audience and what they are looking for. You also need to be able to take high-quality photos that accurately represent your products and services.

By providing a live, real-time experience, you can give your audience a taste of what you have to offer and get them excited about your brand.

Whether you're sharing a personal moment or broadcasting a professional presentation, live streaming is a powerful tool for communication.

Today, recording videos is simpler than ever owing to the high-quality video cameras integrated into most mobile phones, the availability of fantastic microphones that plug right into those phones, and the availability of simple-to-use lighting that you can buy online and have delivered right to your home.

Videos are becoming increasingly popular for promoting a company's services or products. Because of their popularity, videos are used primarily to appeal to and connect with potential customers.

For real estate companies, having high-quality images is crucial. There are now more potential homebuyers searching and viewing homes for sale online. Read on!

Before you go live on a video platform, it's important to familiarize yourself with some basic best practices. This will ensure that you put your best foot forward and represent your business or brand in a positive light.

They say the human brain processes visuals 60,000 times faster than text. It is easier to remember something you've watched than something you’ve read. Consumers are used to seeing videos and hearing the audio for entertainment and information. If you do it right, your videos will be remembered more than any other content you share.

Video content is the most powerful way to humanise a brand and scale a business. With the rise of TikTok, Instagram Reels, and more, it's clear that video is the future of content marketing.

Video content helps consumers today make better purchasing decisions. Here are reasons video content will work for you and bring your business success.

Nowadays, brands turn to social media as their channel to promote their products and services because of the massive exposure it provides. Social media networks also provide brands with analytics that help them see how consumers react to their content, messages, and product offerings.

In a competitive world, messaging and marketing is just as important as development. You might already know how difficult and expensive creating video content can be.

Investing in bespoke imagery developed by expert food stylists and photographers is an investment in your product’s marketing footprint. Keep reading on!

Nowadays, a corporate video often holds three qualities. It should be engaging, passionate, and credible. After all, a corporate video is used for a number of marketing purposes. Read on to discover more about creating an effective corporate video and its required characteristics.

Live streaming helps create a real connection. With the demand for greater quality, the right live streaming platform can help you make the most of your video marketing.

Nowadays, events are more successful when you broadcast them live and also cost much less than producing an in-person event. In a post-COVID 19 era, live streaming is here to stay, even if in-person events are slowly becoming popular again. Aside from being a part of the new norm, there are obviously a lot of benefits to doing live streaming, especially if you aim to get a good return on investment. We look into these benefits and why you should broadcast your next event online.