Who doesn't enjoy a great buy-one-get-one deal? It’s always nice to get two donuts instead of one, or two months of service for the price of a single month. Why wouldn’t we love getting double the output with the same amount of input when it comes to marketing as well?

Since you have no other way of showing customers the quality of the items, you have to make the images as visually appealing as possible. One way to ensure good photos is to hire product photography services. You could also DIY your shoots; here are some tips to help you capture better photos for IG.

It may seem like just anyone can take food photos, but there's actually quite a lot that goes into it. Read on to learn about how food photography is key for a restaurant menu and website.

In this short guide, we’ll be discussing what goes into live streaming and how you can make a successful business plan out of it. We’ll also be providing tips and tricks that will help you launch a live streaming event.

Reinforcing brand marketing has been the priority of many businesses ever since consumers became more invested in digital spaces. Since the flood of online content has lead to lower consumer attention spans, the value of advertising is no longer in quantity but in quality. This shift in priority is one of the many reasons brand marketers are switching to video content marketing.

If you’re a business wanting to gain more followers, it is likely that you know the ins and outs of live streaming by now. The process can be fairly simple, but you need to be assisted by a camera, a computer, and a breakneck internet speed.

Anything less could likely lead to mistakes that would be detrimental to your brand. Fret not, though, as we’ve listed down the most common examples of live streaming mishaps to avoid!

Are you looking for new ways to capture the hearts of your clients? Do it with a company culture video!

To give you an idea of how to proceed, here are some things you need to know to make the perfect culture video:.

Audiences are drawn by anything entertaining, especially videos. Videos are engaging, draw more attention, and connect with viewers more effectively. They are powerful tools that can build your brand and business. Live video is still new in the business, but its potential is evident. Here are some tips on to build your business through it.

Live streaming offers the audience a more authentic experience since it is raw and unedited. And some small business owners even conduct business through live selling. So, it’s about time that more prominent companies start using live streaming to connect with their customers. Here are three reasons you should include live streaming in your business promotions.

We live in an internet-driven world where people have grown desensitised to advertising; that’s why it’s crucial to bring something new to the table.

That’s where live streaming comes into play since it offers a more authentic glimpse into the behind-the-scenes of your brands. When done right, this can provide genuine entertainment for your viewers, but what exactly makes it such a powerful tool in your marketing arsenal?

For any business to grow, a brand-building strategy is a must. Without one, you and your employees will blindly try to grow the business. More often than not, this will lead to unfavourable results, with the business losing money and precious time in the process. No matter your industry, setting up a brand-building strategy is vital.

One of the most effective brand-building strategies that not many people utilise is live streaming. Here is why you should incorporate live streams into your brand-building efforts.

Although free options are available, such as YouTube Live, Facebook Live, and Instagram Live, live streaming platforms have limitations that stop you from reaching your full branding potential. This is especially true if you have more complex needs than just going live to an audience.

Investing in a reliable platform with all your preferred features and growing and scaling with your needs, and meeting your budget should be top priorities. To help you choose the right platform, use this article as your guide.

Although live streaming is seen by many as a method to showcase various things for entertainment, not many realize that live streaming can actually be useful for businesses. For example, SpaceX has been live-streaming their launches to bring more attention to their program and pique the interest of viewers. Of course, even if you are not as large as SpaceX, your company can still definitely use live streaming as a way to grow your business.

Live streaming is not only limited to individuals. You can also use it for growing a company's brand! If you are a business owner looking to grow your brand in the online space, live streaming is something you must consider. It allows you to interact with your audience and bring more awareness to your brand.

With that said, if you are planning to live stream for this purpose, here are some tips you can follow to grow your brand online.

In the last few years, one of the breakout trends in the marketing world is video content.

In 2020, over 80% of marketers reported that video had given them a positive return on investment (ROI), a stark contrast to the 33% who felt this way back in 2015. And more importantly, consumers use video as an integral part of their journey with the brands they choose to support.

Wondering if your company requires a video marketing strategy? The answer is maybe. It is important to understand that not every industry needs video marketing to do well. However, even for such industries, video can find a place depending on the goals of the video. They can be about anything, from a behind-the-scenes look at a company’s operations to a tutorial about a particular product.

That said, how do you figure out if you need a video marketing strategy? You certainly will if you find yourself in any of the following industries:

Planning a corporate event may be tedious and time consuming. Towards the end of the planning process, you may be wondering if you had gotten each step done correctly and if you were able to book all the necessities for the event. One such step that may be overlooked would be booking a videographer.

There is a reason why the services of a videographer may be a little pricey. Just like other professional skills, videography takes a level of professional experience and knowledge to be executed perfectly. Before you decide to do the videography of your event yourself, this blog post will help shed some light on why hiring a professional videographer will be a good decision for your event.

It goes without saying that video marketing is essential for every business, especially given today’s digital landscape. As such, if you want your business to make it big, you need to properly utilise all of the tools that are available to you.

Understandably, small businesses need to maximise their limited resources, but when it comes to promoting your products, services, or even company culture, hiring a professional photographer should be on your arsenal.

While it seems like embracing the “do-it-yourself” mindset is a more cost-effective approach for start-ups, keep in mind that boosting your appeal is part of the first steps to getting your foot in your industry’s door. So whether it’s to showcase your campaigns and other visual marketing collaterals, here are reasons working with professional photographers are worth every penny.

When you end up needing to create a video that's not just good, but great, it's not just about fancy or solid equipment; it's also about the video production being executed in a manner that's no less than flawless.

So, what are some great tips for creating a brand video strategically?